Bluebird to Aggressively Expand Global Market Share through New Product Release

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The company launched brand new products for each field: full touch handhelds, payment terminal and business tablets at CARTES 2015

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Bluebird new products

Collects favorable response as an innovation in leading technology and products in France Cartes exhibition 2015

Enterprise mobile device manufacturer, Bluebird Inc., has taken its full swing by officially releasing five brand new products.

The company has received grand attention from industry officials all around the world by releasing 5 of its new products during the biggest exhibition for payment and security, Cartes Secure Connexions Event 2015 which took place in Paris, France, November 17th.

A variety of usage scenarios were demonstrated through the newly released products across all verticals from retail, services, government, transportation and logistics. The full touch handheld (EF500 and EF500R), Business Tablet, which may be transformed into a POS desk top through the use of its standalone cradle (ET100 and RT100), and the Mobile Payment Terminal (MT280) had especially received favorable attention.

The launch of the new EF500 and EF500R can be acknowledged as the ultimate 5-inch industrial full touch device that provides full durability and functionality required from the industry. The product is fully flexible with Android and/or Windows OS and has applied waterproof and dust-proof technology as well as MIL-STD 810G standard providing optimal performance in any harsh industrial environment. The permanently integrated rugged case, which is equipped to the EF500R, provides world class durability by resisting 2.4m drop tests and 1,000 times tumble tests performed from 1.0m above ground. The device also provides biometric finger printing capability, maximizing the security and stability of user and user information and also may be paired to a Bluebird Mobile EMV Chip Card and Contactless Reader for POS features.

Bluebird’s Industrial Handheld Terminals are used for inventory management, customer engagement, store management, mobile payment, etc., and provides an integrated all-in-one solution that satisfies all applications required in any industry. The main advantage is not just the level of presenting the product but in providing customers a complete total solution through the combination of various devices and software that reflects the latest trends in each environment.

Jangwon Lee, CEO of Bluebird mentions, “The foremost topic for businesses in the rapidly changing environment is reducing costs while increasing customer satisfaction and significant operational efficiency. The launch of 5 new different devices for mobile solutions will reflect perfectly on the needs of enterprises and set new examples to show clearly how competitive and fast evolving Bluebird is in the global market."

About Bluebird
With up-to-date mobility computing solutions for all fields of business, Bluebird provides the latest turnkey solutions from your daily mail delivery to credit card payment counters, reaching out to fortune 500 companies and local government organizations. Through its convergence technology and excellent line-up of handhelds, industrial tablets and payment terminals, Bluebird aims to provide the most diverse solutions that enable our customers to be leaders in industry.

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Eunbi Kim