Mashable Launches India Edition

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Mashable launches Mashable India in partnership with

Mashable, the leading media company for the digital generation, and Webportal Private Limited, India's fastest-growing and leading content publisher today announced the launch of Mashable India.

This new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community about how digital and technology are changing the world with's strength in generating original content for Indian audiences and widespread reach in the Indian digital space.

“As a truly global media company, Mashable is very excited to be launching Mashable India, in partnership with the incredibly talented team at, to better serve both our community and brand partners in India,” said Pete Cashmore, Founder and CEO of Mashable. “With technology and digital changing almost every aspect of our world, now could not be a better time to expand to one of the most diverse and unique areas of the world, India.” Web Portal currently publishes original content destinations that reach out to over 50 million unique visitors per month.

“We are thrilled to be building upon our already robust growth of the PMC and ZEE joint venture in the India digital publishing marketplace and am proud to be doing so with Mashable, a brand that has so effectively attracted and maintained a global audience in other international markets,” said PMC Chairman and CEO Jay Penske.

Mashable India has a dedicated editorial team based in Mumbai and New Delhi for localized content to serve the ever growing and connected Indian audiences. Mashable India will offer the best global coverage from and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of network properties.

"We are delighted to begin the India operations of Mashable, which will offer unique content for the connected generation. The combined offering from’s wide range of content and Mashable’s expertise will give readers a global and Indian perspective on things with a refreshing take,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.

The addition of Mashable India continues the company’s global expansion, which has seen the launch of dedicated UK, Australia and Asia editions over the past year.

Paul Cafiero, Senior Manager of Corporate Communications
+1 (518) 306-1239 Portal Pvt Ltd
Rajat Agrawal,

Manas Mrinal

Lauren Gullion, Director of Corporate Communications, PMC
press(at)pmc(dot)com or 310-484-2540

About Mashable
Mashable is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 25 million social followers. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles, Singapore and London.

About Webportal Private Limited Web Portal Private Limited is the fastest growing digital publisher in India with 50 million unique visitors per month. With a portfolio of prime destinations for today’s Indians with diverse interests, Media’s online properties top their categories: is the number one technology news site in India; is number one for Bollywood news and gossip; is number one in health content; and the network is the number 3 and fastest growing publisher network in India. Web Portal Limited is a joint venture between Penske Media Corporation and Zee Entertainment Enterprises Ltd.

About PMC
Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company that engages with thriving audiences across the web, television, mobile, print and social media – reaching more than 168 million audience members monthly (comScore, 2015) and was recently named one of the Top 100 Private Companies in the United States and North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 22 digital brands, including its extensive joint venture with ZEE TV in India. PMC also produces more than 70 annual events, summits, and conferences while housing a dynamic research and emerging data business. PMC brands include PMC Studios, WWD Media, WWD magazine, Footwear News, M,, Variety Media, Variety magazine,,,, HollywoodLife, Beauty Inc,, TVLine, BGR, AwardsLine, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards. The company is headquartered in Los Angeles, California and New York, NY, with an additional 10 offices around the world. For more information, please visit or follow @PenskeMedia on Twitter.

About Zee Entertainment Enterprises Limited (ZEEL)

Zee Entertainment Enterprises Limited (ZEEL) is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries. Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, Ten Sports, Ten Cricket, Ten Action, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamil. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, &pictures HD, Ten HD and Ten Golf HD. ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on

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