Utrip Partners with Empire State Building to Bring Personalized Travel Planning Technology to New York City

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With Utrip, visitors to NYC can now plan their entire trip around a visit to the Empire State Building

Utrip Partners with the Empire State Building

Utrip Partners with the Empire State Building

‘The trip planner helps visitors to the Empire State Building plan their entire trip to New York, starting with a trip to the beloved landmark, as there’s no better place to start exploring NYC,’ said Gilad Berenstein, chief executive officer of Utrip.

Utrip, a free travel planning tool, announced a partnership today with the Empire State Building. Using a trip planner powered by Utrip PRO, the Empire State Building now provides visitors to the World’s Most Famous Building the opportunity to easily create personalized itineraries for their entire NYC experience. The trip planner is now available at visit.esbnyc.com.

Over the past 18 months, Utrip has been partnering with innovative brands that are harnessing Utrip’s technology, which is based on recent advancements in artificial intelligence. Using a visitor’s interests and budget, Utrip’s partners are able to deliver custom, interactive itineraries — which include hotel, activity, and restaurant recommendations. Utrip itineraries are optimized for factors like geography, seasonality, and hours of operation, enabling travelers to focus on the experience rather than the logistics.

“The grandeur, history and unparalleled views at the Empire State Building along side its 21st century modernization are what make it the epitome of New York,” said Gilad Berenstein, founder and chief executive officer of Utrip. “The Utrip PRO trip planner helps visitors to the Empire State Building plan their entire trip to New York, starting with a trip to the beloved landmark, as there’s no better place to start exploring NYC. We at Utrip are continuing to build our US presence, and are excited bring personalized trip planning to the Empire State Building and New York City.”

The Empire State Building, a must-see on every traveler’s agenda when visiting the dynamic city of New York, has been elevating the experience it offers visitors with the use of engaging technologies and exhibits. Just last spring, the Empire State Building introduced a new interactive multimedia device, included in the price of a regular ticket to the 86th floor, that allows visitors to discover information about the city and post updates to Twitter and Facebook. For Utrip, whose mission is to bring personalized travel planning to the world, this determination to incorporate innovative technology made the Empire State Building a perfect fit for a partnership.

“With Utrip as a partner, the Empire State Building helps visitors easily create personalized itineraries around our iconic observatories. When you start from the center — the very heart of New York City — it’s easy to put things in perspective.” said Jean-Yves Ghazi, Director of the Observatory at the Empire State Building.


About Utrip
Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle in 2012, Utrip’s predictive technology works on a vast travel database that has been curated by local area experts. Once a traveler indicates their interests and budget, Utrip’s algorithm sorts through millions of combinations of must-see sites, activities, and restaurants to deliver personalized itineraries—in minutes. Travelers may then book lodging and share their itineraries with friends.
Utrip PRO, the white-label version, allows businesses such as DMOs, hospitality groups, and attractions to offer personalized travel planning on their sites. Utrip’s companion mobile app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit utrip.com

About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment trust (REIT), owns, manages, operates, acquires and repositions office and retail properties in Manhattan and the greater New York metropolitan area, including the Empire State Building, the world's most famous building. Headquartered in New York, New York, the Company's office and retail portfolio covers 10.0 million rentable square feet, as of June 30, 2015, consisting of 9.3 million rentable square feet in 14 office properties, including nine in Manhattan, three in Fairfield County, Connecticut and two in Westchester County, New York; and approximately 720,000 rentable square feet in the retail portfolio.

About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit http://www.empirestatebuilding.com, http://www.facebook.com/empirestatebuilding, @EmpireStateBldg, http://www.instagram.com/empirestatebldg, http://www.youtube.com/esbnyc or http://www.pinterest.com/empirestatebldg/.

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Utrip Partners with Empire State Building