The Democratization of Analytics Tools for Banking Industry

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New research from Mercator Advisory Group examines opportunities that analytics innovations offer for understanding banking customers’ behavior

New solutions that include data visualization make it far easier than ever for business users to initiate queries and run initial test-and-learn models by themselves with the assistance of quantitative experts.

In a new research note, Analytics Innovations for Business Users Show Promise in Banking, Mercator Advisory Group examines the important role that new analytics and data management solutions can play in financial institutions’ efforts to better understand and serve their banking customers.

“There is democratization of sorts occurring in the industry and driving exciting and important changes. New solutions that include data visualization make it far easier than ever for business users to initiate queries and run initial test-and-learn models by themselves with the assistance of quantitative experts,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the research note.

Highlights of this research note include:

  •     Banks’ recognition of the power of analytics as they move beyond simple reports
  • The market for analytics tools that are more robust, faster, and easier to use than was previously available
  • Techniques available for faster and more robust modeling, data manipulation, testing, and execution
  • Solutions examples and their benefits
  • Levels of expertise required to use various analytics tools

This research note is 8 pages long and has 2 exhibits.

Companies mentioned in this research note include ACI Worldwide, CO-OP Financial Services, D+H, FICO, FIS, Fiserv, IBM, Jack Henry & Associates, Microsoft, Microstrategy, Oracle, SAP, SAS, and Vantiv.

Members of Mercator Advisory Group Banking Channels Advisory Service have access to this research note as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at http://www.mercatoradvisorygroup.com.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media(at)mercatoradvisorygroup.com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
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