HOLLYWOOD, CA (PRWEB) November 12, 2015
ScoreBig, the leading ticket re-pricing platform for the live entertainment industry, today announced it has expanded its team with the promotion of two key leaders and the addition of two sales professionals:
- George Waterstraat is promoted to senior vice president, partner management. Since joining ScoreBig from his position as director of ticket operations at the Oklahoma City Thunder, Waterstraat has built and led the teams that have underpinned the company’s growth, beginning with its core operations, including inventory acquisition, fulfillment and customer service. In his new role, Waterstraat will oversee the organization that focuses on servicing ScoreBig’s primary and secondary clients in the live entertainment business.
- Larry Martin is promoted to senior vice president, sales. Martin has been at ScoreBig since the very beginning, having previously served as senior director in the NBA’s Team Marketing and Business Operations group. During his tenure at ScoreBig, Martin has defined and refined ScoreBig’s value proposition to what has been ScoreBig’s core primary supply group: major league and NCAA sports. Martin will now oversee ScoreBig’s entire sales effort, to include the arts, family, theater and music categories.
- Brandon Winslow joins the ScoreBig sales team as senior director of sales – sports. Winslow brings more than 13 years of experience in ticketing and corporate sponsorship to ScoreBig, where he will focus on bringing new professional and collegiate sports organizations on as clients. Previously, Winslow worked as sales director in the entertainment division of Travelzoo. Earlier in his career, he held leadership positions at Live Nation, the Los Angeles Sparks (WNBA), the Los Angeles Dodgers/Sports Loyalty Systems and Stockton Ports, a minor league baseball team.
- James Hogg joins ScoreBig as director of sales – arts, family, theater and music. In his most recent role as senior manager of national partnerships at LivingSocial, Hogg served as one of the founding members of the live events and entertainment team, and was responsible for managing some of its largest non-sports partnerships, including Cirque du Soleil, the Harlem Globetrotters, and Blue Man Group, among others. Prior to LivingSocial, Hogg worked as venue relations manager for Goldstar Events in Pasadena, CA.
“Our business has distinguished itself in the ticketing marketplace on the depth and breadth of our client relationships, which are a direct result of having a team of experienced live entertainment professionals engaging with those clients,” said David Marcus, ScoreBig’s chief commercial officer. “Our continued success relies on our ability to attract and promote the most talented team of industry insiders, whose insights and experience can help premier live entertainment clients take advantage of our solution to their pricing challenges. George and Larry have demonstrated that leadership at ScoreBig, and we are thrilled to add Brandon and James to the team.”
ScoreBig is the first company to address the live entertainment industry’s pricing challenges by integrating its unique Name a Ticket Price platform into presenters’ primary ticketing systems. ScoreBig’s Name a Ticket Price platform enables premiere sports, concert and theater organizations to discreetly re-price and sell their unsold tickets without the cannibalization and brand impairment risks associated with traditional ticket discounting. Event presenters maximize revenue and attendance, while fans can attend the events they want to see, in the seats they want to sit in, at a price lower than they’ll find at other sites. ScoreBig’s executive team comes from the NBA, Ticketmaster, and Warner Music Group. The company is based in Los Angeles, CA.