APT Index: October Restaurant Sales Fall 0.1%, Full-Service Restaurant Sales Down on Halloween Weekend

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San Diego, Riverside, Portland, Los Angeles, and San Francisco Were the Best Performing Cities.

Applied Predictive Technologies (APT) announced today that restaurant sales were down 0.1% in October of this year, as compared to October 2014, according to the APT Index. Quick-Service restaurant (QSR) sales comps continued to be strong at +2.9%, while full-service restaurant (FSR) sales comps dipped below zero.

Patrick O’Reilly, APT President & COO, said, “October marks the first month in 2015 that we’ve seen sales comps fall below zero for restaurants, especially for the FSR segment. As competition from fast casual players heightens, FSRs are launching new programs to encourage guest loyalty and meet new customer preferences. It’ll be interesting to see how the industry shakes out in the coming year amidst all of these new innovations.”

The APT Index aggregates in-store sales data at over 100,000 chain stores and restaurants across the U.S. to show how year-over-year sales performance changes.

Halloween Weekend* Restaurant Sales – by APT Index numbers:

Overall Restaurants:

  •     Sales: -0.2%
  •     Checks: -2.8%
  •     Check size: +2.6%

Full-Service Restaurants:

  •     Sales: -1.2%
  •     Checks: -4.0%
  •     Check size: +2.8%

Quick-Service Restaurants:

  •     Sales: +5.7%
  •     Checks: +0.0%
  •     Check size: +5.7%

October Restaurant Sales – by APT Index numbers:

Overall Restaurants:

  •     Sales: -0.1%
  •     Checks: -2.6%
  •     Check size: +2.5%

Full-Service Restaurants:

  •     Sales: -0.3%
  •     Checks: -3.0%
  •     Check size: +2.7%

Quick-Service Restaurants:

  •     Sales: +2.9%
  •     Checks: -1.2%
  •     Check size: +4.1%

Top Performing Metro Areas in October by APT Index Restaurant Sales Comps**

  •     San Diego, CA: +3.7%
  •     Riverside, CA: +3.7%
  •     Portland, OR: +2.9%
  •     Los Angeles, CA: +2.7%
  •     San Francisco, CA: +2.2%

Bottom Performing Metro Areas in October by APT Index Restaurant Sales Comps**

  •     Detroit, MI: -4.3%
  •     Houston, TX: -3.6%
  •     Pittsburgh, PA: -2.5%
  •     Washington, DC: -2.1%
  •     Philadelphia, PA: -1.9%

For more information, visit: http://www.predictivetechnologies.com.

*All Halloween Weekend sales comps are a comparison of Halloween Weekend in 2015 to the same weekend last year, adjusted to compare consistent days of the week (10/30/2015-11/1/2015 compared to 10/31/2014-11/2/2014).

**Top performing metro areas chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census.

All October sales comps are a comparison of October 2015 to October 2014, adjusted to compare consistent days of the week (10/1/2015-10/31/2015 compared to 10/2/2014-11/1/2014).

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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