Coventry (PRWEB UK) 16 November 2015
Yiannis Maos, Head of Digital for customer engagement specialists, Rant & Rave, will be speaking at this years’ Apps World on the 19th of November at the Excel London.
The event will bring together the leaders in IoT evolution, as well as tech startups and digital gurus to discuss the future of the Apps ecosystem.
His session is called, “How sentiment can make communication more timely, relevant and personal” and will explore how understanding how a customer feels, in the moment, can enhance communication, improve conversions and create customer advocates. Learn how the power of sentiment and the latest communication channels can build everlasting relationships with customers.
“Marketing has evolved; customer experience is now the most important aspect. I believe that by understanding a customer’s emotion in real-time can create a Sentiment Driven Business, an organisation that operates with the customer firmly at the heart of their business. Marketers who understand this will be the ones that go on to succeed in this ever-changing landscape.”
To find out more about this event, visit: http://world.apps-world.net/
About Rant & Rave
Rant & Rave provides customer engagement solutions with a difference. Created with the belief that fundamentally brands and consumers want the same thing – to deliver and receive great service – half of the FTSE rely on the Rant & Rave platform to proactively communicate and listen to the voice of the customer. By reducing customer effort and taking real-time inspired action, brands are able to transform Ranters into Ravers and happy customers into engaged Ravers – lifelong advocates.
About Apps World
Apps World will bring together the leaders in IoT evolution, as well as tech startups and digital gurus from across the Valley and beyond to discuss the future of the Apps ecosystem.