Preference management is crucial because it allows marketers to combine behavioral data with explicit intention and interest data
Atlanta, Georgia (PRWEB) November 18, 2015
PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by Forrester Research on preference management. Entitled “Implement Preference Management to Build Customer Trust,” the October 2015 report lists PossibleNOW among technology providers that can “integrate neatly with existing campaign management solutions and data warehouses.”
“We believe that this report validates what our clients already know — that preference management transforms customer engagement, provides meaningful customer insights and delivers real results,” said Scott Frey, President and CEO of PossibleNOW. “We were happy to be interviewed by Forrester for this valuable report and hope it serves as a catalyst for enterprises exploring preference management.”
“We believe that the report reveals significant advantages for enterprises that partner with a provider that offers a preference management platform. For more and more enterprises, PossibleNOW is that partner.”
The report, authored by Principal Analyst Fatemeh Khatibloo, calls preference management “a powerful expression of your firm’s commitment to customer obsession” and suggests it can help enterprises understand the type of content their customers really care about, what channels their customers prefer being communicated with and what their customers’ intentions really are.
“For many firms, the buzz around big data and predictive analytics — and the promise of automating the inference of customer interests and needs — make preference management seem unnecessary,” writes Khatibloo. “But the reality is that 1) accurate inference is tremendously difficult to do at scale, and 2) the proliferation of privacy concerns and anonymity tools makes it clear that ‘better inference’ isn’t the best path to more contextually relevant marketing. That’s why preference management is so crucial: It allows marketers to combine behavioral data with explicit intention and interest data.”
To deliver enterprise-wide preference management, PossibleNOW offers MyPreferences, its flagship enterprise preference management platform. Designed to seamlessly collect, manage and distribute customer preference data from CRM systems, ESPs, marketing databases, third-party vendors and more, MyPreferences is an essential companion to enterprise marketing automation platforms. Empowered to reach the right prospects and customers at the right time with the right messages, marketers leverage self-reported preference data to reduce opt-outs and improve campaign ROI.
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform's flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For more information, call (800) 585-4888 or (770) 255-1020, e-mail info(at)possiblenow(dot)com or visit http://www.possiblenow.com.