Banc De Binary Brings Added Value to Clients, Expands Reach with Newly Designed, Highly Engaging Blog

Share Article

As part of its wider strategy to increase engagement and value for customers, Banc De Binary has recently relaunched its company blog with a new and innovative design featuring daily stories from the worlds of tech, finance, pop-culture and business. The company sees this move as yet another step on its journey to provide traders with more essential tools than can be found with any of the brands in its industry.

Banc De Binary, the world’s leading binary options broker, has been on an upswing as of late due to its partnership with Liverpool Football Club, a slew of industry awards and continual growth and development. While the company has long been providing traders with a top-notch experience, it continually looks ahead in an attempt to give existing clients as well as newcomers tools that will enhance their involvement with the Banc De Binary brand and its services.

As part of this wider strategy to increase engagement and value for customers, Banc De Binary has recently relaunched its company blog with a new and innovative design featuring daily stories from the worlds of tech, finance, pop-culture and business. The company sees this move as yet another step on its journey to provide traders with more essential tools than can be found with any of the brands in its industry.

Banc De Binary's head of content and PR, Libby Bagno, explains: "over the last quarter we’ve seen a 48% increase in the amount of clients that use the blog on a regular basis and we’ve more than doubled the number of new visitors. It became clear to us that we are in the possession of fantastic tool that can assist, engage and benefit traders. Our vision was to make it as useful, helpful and polished as possible. We added new content categories and placed emphasis on asset-related stories that can truly illuminate readers and encourage them to trade. It appears that the hard work is paying off as we have already received an overwhelming response from our readers."

With content that’s tailor-made for the 21st-century trader, the new blog is a hub for stories and features that naturally fall within traders’ scope of interest. Along with a tremendous content boost, the new blog now boasts an impressive, newspaper-like design that is both attractive and easy to navigate. Banc De Binary’s design team had this to say, “the goal behind the design was to create a unique experience combining a news website layout but through a blog perspective. Information isn’t cluttered, but presented in a clean and straightforward way in order to afford readers a smooth and enjoyable experience. We wanted to design the blog as a one-stop-shop for finance-related news, as our content writers pick up the most important news stories from around the web, delivering them through their own points of view.”

The new blog will offer top financial headlines, in-depth profile pieces, political updates, lifestyle features and editorials. The Banc De Binary platform will be in sync with the blog allowing clients to trade an asset immediately after reading a story about it. This integration is yet another way to increase value and provide clients with an all-encompassing experience. The Banc De Binary blog team added, “We’re looking forward to broaden our readership and deliver consistently captivating content to both existing clients and newcomers. We hope that by providing stellar stories in a new and attractive design, we’ll be able to make every visitor to our blog feel part of a growing community of savvy, up-to-date traders.”

***
About Banc de Binary: Banc De Binary has enjoyed exponential growth ever since it was established in 2009 and is considered a pioneer in its field. The company enjoys the prime position of an industry leader, based on its educational resources, wide range of underlying assets, and advanced features on its superb trading platform. Banc De Binary offers quality binary options services and constantly strives at improving these services and its products. The company operates offices in several countries and has 500 employees worldwide.

Banc de Binary ltd. was granted a license by the Cyprus Securities and Exchange Commission in January 2013, bringing Binary Options under the umbrella of the European Union's Markets in Financial Instruments Directive (MiFID) as a legal financial instrument. Banc De Binary does not trade with US based clients.

Contact: Lior Shabat, Marketing Manager
+972524743424
lior@bbinary.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lior Shabat

Libby Bagno
@BancDeBinary_EN
Follow >
Visit website

Media