Online Brand Optimization Services Now Being Offered by Charlotte Local Marketing

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Charlotte Local Marketing is now offering clients online brand optimization services, which will allow them to have uniform branding across all of their online platforms.

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An effective optimization strategy means you have a consistent message and theme across all points of contact. We’re happy to be able to offer these services to our clients and look forward to continuing to provide the best services available.

Making sure a brand is optimized online properly is important, according to Ron Blackwelder, the Founder of Charlotte Local Marketing. That's why his leading, local SEO service started offering online brand optimization services in November, to make sure a client's brand is uniform across all online platforms.

"We see a need in the marketplace for our clients to not only be optimized on their website but across all platforms," said Blackwelder. "We wanted to be able to offer a total optimization strategy to our clients."
It's important to have a brand optimization strategy up front that communicates that value throughout all online properties, according to Blackwelder, because there are so many ways for customers to identify with a brand online. They can generate online buzz around the brand, use social media to influence followers, and make the brand's online reputation impeccable.

"It's important that clients recognize that customers find them in many different ways these days. It's not just through a search engine like Google anymore. People use social media and apps like Yelp and Foursquare," said Blackwelder. "There's a need for them to have a consistent message, theme and strategy throughout all of their platforms. It helps remind their clients who they are and the value of the services they provide."

Charlotte Local Marketing provides several services to improve online brand optimization, including local search engine optimization (local SEO), social media, online reputation, and pay per click (PPC).

An SEO strategy will leverage Google's habit of giving preference to local business websites that are locally optimized. Being optimized for local SEO means a brand needs to be optimized across multiple local listings, local maps, local reviews and social media sites.

Using social media, a brand can generate more visibility for its business where online visitors spend most of their time -- social networks.

Negative online reviews can hurt business and also hurt a brand's search engine rankings. Charlotte Local Marketing can manage a brand's online reputation to ensure that each and every online review -- positive and negative -- is addressed.

"Offering these services to our clients make us more of a one stop shop; we are always striving to better serve our clients, and being able to offer more services is beneficial to both us and our clients," said Blackwelder. "An effective optimization strategy means you have a consistent message and theme across all points of contact. We’re happy to be able to offer these services to our clients and look forward to continuing to provide the best services available."

About Charlotte Local Marketing

Charlotte Local Marketing helps local businesses with building their online brand, improving local listings, generating more physical and online traffic, and more. Their services include keyword analyzing, content marketing, and local optimization. To learn more about their online marketing offerings, visit http://www.charlottelocalmarketing.com.

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