The NPD Group’s Technology Industry Analyst Offers Insights into Holiday Consumer Technology Sales Trends

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Audio, 4k TVs, and digital fitness bands will be the hot products this holiday season, and TV sales will be the best in years, among other expectations

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The NPD Group’s vice president of technology industry analysis is available for interviews on Black Friday consumer technology sales trends.

Stephen Baker, vice president of industry analysis at NPD

Wednesday, November 25, 2015 – Saturday, November 28, 2015

Media Contact:
David Riley    
(917) 543 5465

Steve Baker’s Holiday Expectations:
1. Thanksgiving week sales will exceed last year’s results
2. Brick & mortar retailers will lead the market in Thanksgiving week promotions
3. Promotional frenzy will focus on TVs as consumers lose interest in other big-ticket categories
4. Audio, 4k TVs, and digital fitness bands will be the hot products this holiday season
5. Big screen TVs will dominate holiday sales and promotions like never before
6. TV sales will be the best in years, with mid-single-digit revenue increases
7. Peak fitness - awareness, interest, competition, and availability will make digital fitness the hottest category
8. Home automation will disappoint as consumers still struggle with the value proposition
9. Windows notebooks will struggle to match last year’s outstanding performance
10. Tablet market will remain a drag on industry performance
11. Smartphone growth will slow from 2014
12. Slowing smartphones means slower growth for smartphone    accessories, too
13. Headphones and soundbars lead the audio market with double-digit growth
14. Industry holiday sales will fall short of last year’s $15.8 billion

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup

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David Riley
The NPD Group
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