Identifix® Announces the Winners of its 50K Giveaway

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First-of-its-kind contest commemorated 50,000 Direct-Hit® subscribers

Identifix, Inc., an industry leader in vehicle diagnostics and repair for over 25 years, today announced the winners of its 50K Giveaway contest:

1.    Roger K., Kaufman’s Auto Repair, Sarasota, Florida
2.    Timothy T., Southland Automotive, Inc., Parma, Ohio
3.    Benjamin J., Christian Brothers Automotive, Murfreesboro, Tennessee
4.    Adam V., St. Cloud Hyundai, St. Cloud, Minnesota
5.    Isalias M., Master Transmission & Auto Center, Las Vegas, Nevada

The five winners are subscribers of Direct-Hit, Identifix’s online automotive service tool, and were chosen at random for submitting a Hotline Archive Confirmed Fix between July 6 and October 4, 2015. Each winner will receive a $10,000 cash prize.

“Direct-Hit subscribers are the lifeblood of Identifix and the cornerstone to our success,” said Jeff Lagges, Managing Director. “Their Confirmed Fixes fuel Direct-Hit with accurate, reliable content that benefits the entire automotive community. It thrills me beyond words that we’re able to recognize their dedication and enthusiasm with this token of our appreciation.”

To commemorate Direct-Hit’s 50,000th subscriber, the company launched the 50K Giveaway. This contest was the first of its kind in Identifix’s history, and was designed to celebrate and reward its valuable customers.

Upon being notified, the winners said the following about Identifix and Direct-Hit:

“I’ve been using Direct-Hit for the past four to five years and love the product,” said Roger K.

“I couldn't be nearly as good of a technician without the best info, and Identifix is hands down the best provider of the information I need to get the job done,” said Timothy T. “Thanks for making my life turning wrenches so much more enjoyable and profitable.”

“I use Identifix every day, it’s a great product,” said Benjamin J.

“Direct-Hit is a very good product; it gets you straight to the point and is much better than service manuals,” said Adam V.

“I’ve been using the product since 2006, and recommend Identifix to a lot of other shops,” said Isalias M.

With Identifix celebrating 30,000 subscribers in 2011 and 50,000 subscribers in 2015, Direct-Hit’s subscriber base increased by 67 percent in four years.

About Identifix:

Located in Roseville, MN, Identifix is a leading source for vehicle diagnostics, genuine OEM service and repair information, factory scheduled maintenance plans and reliable estimating. Identifix’s products and services include the online tool Direct-Hit and its technical Repair Hotline. Direct-Hit is a registered trademark of Identifix. Founded in 1987, Identifix serves customers in the United States, Canada and Latin America and is a subsidiary of Solera Holdings, Inc. (SLH), a leading global provider of risk and asset management software and services to the global automotive and property marketplace, including the P&C insurance industry. For more information, visit or follow the company on Twitter at


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Chuck Fuerst
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