Smith & Jones Selected as Agency of Record for Portneuf Medical Center

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Healthcare marketers launch brand building campaign for Idaho health system

Portneuf Medical Center

The agency has identified areas of focus in our organization that, perhaps, we were too apprehensive to vocalize.

Healthcare marketing specialists Smith & Jones recently announced they were selected as agency of record for Portneuf Medical Center, a 200 bed hospital and health network in Pocatello, Idaho.

Portneuf Medical Center first hired Smith & Jones to help reposition its organization and develop a creative platform and strategic marketing plan. Moving forward, the healthcare marketing agency plans to use strategic, creative storytelling to help the hospital better compete with medical centers to the north and south of its region.

“I love the approach Smith & Jones has taken to get to know our hospital and its virtues,” PMC Director of Marketing and Public Relations Todd Blackinton said. “The agency has identified areas of focus in our organization that, perhaps, we were too apprehensive to vocalize. I can’t wait to see what we accomplish together.”

Portneuf Medical Center is a regional referral health system that delivers high quality, uncompromising care to community members throughout eastern Idaho and western Wyoming. Backed by a team of dedicated doctors, nurses and staff, the medical center features a Heart and Vascular Center, a Level II NICU, a Cancer Center, and a Level II Trauma Center in addition to athletic training and sports medicine for area high schools through the Sports Medicine Institute.

“Our collaboration and active initiative to make Portneuf Medical Center stand out among its competition will help move the needle on future ambitions and creative projects,” Smith & Jones CEO Mark Shipley said. “We look forward to continuing our relationship and generating great results.”

About Smith & Jones
Smith & Jones is the marketing communications agency exclusively focused on hospitals and health systems that compete with academic medical centers. We imagine an America where healthcare is truly personal, where everyone has local access to a superior customer and clinical experience, and as a result, people live healthier lives. We contribute to that vision by helping our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Together, we change the outcomes.

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Caroline Murray

Mark Shipley
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