New Brand Taps Celebrity Makeup Artists to Simplify Beauty

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EMMA New York Launches Extensive Line with New Collection Exclusively at One of the Country’s Most Prestigious Retailers

EMMA New York

“Our expanding relationships with some of the world’s most renowned makeup artists insure that we are on the front end of emerging fashion trends and beauty currents,” said Greg Freihofner, CEO of EMMA New York.

Most women spend over $15,000 on makeup in their lifetime with a significant portion tossed in the vanity because it’s unnecessary or too complicated. New brand, EMMA New York, simplifies beauty by collaborating with leading makeup artists to give women a carefully curated, chicly packaged, easy to use way to create fashionable looks. The brand simultaneously offers a wide range of singles to replenish the customer’s needs. The eagerly anticipated collection, Evening Glamour, is now available exclusively at a soon to be announced prestige retailer.

EMMA New York’s goal is to give women the tools to achieve simply beautiful, professionally guided looks at home. By consulting internationally diverse makeup artists to curate looks and craft uncomplicated, in-box tutorials, EMMA will remain at the forefront of trends, releasing four to six new collaborations per year. In beautifully packaged collections that mimic photos straight from the covers of high-end fashion magazines, EMMA’s mantra is to help women streamline their makeup regimes and maximize their natural beauty with a few key, easy to use products. In their words, “beauty made simple.”

“Our expanding relationships with some of the world’s most renowned makeup artists insure that we are on the front end of emerging fashion trends and beauty currents,” said Greg Freihofner, CEO of EMMA New York. “They collaborate with us to give our customers a truly less is more approach to beauty - easy tools to recreate some of the most widely touted looks.”

EMMA New York’s newest collection, Evening Glamour, contains four elegantly packaged products, all that is needed to create the most sophisticated look. For Evening Glamour, EMMA collaborated with renowned make-up artist Ana Marie Rizzieri, widely known for keeping some of the world’s most sought after celebrities, from the Olsen twins to Naomi Watts, red carpet ready but never overdone. Valued at $100, the collection will be available for $49, exclusively with a prestige retailer at select doors throughout the country.

Presently, EMMA New York is working with Julio Sandino on a new collection with an anticipated release of early 2016. Sandino, founder of Pucker, a New York City makeup studio and former NARS brand expert and educator, who has created fashion forward looks for the likes of Naomi Campbell, Eva Longoria and The Rolling Stones, said the new collection will embody his overall theory on beauty and utilize the best formulas EMMA New York offers.

About EMMA New York:
EMMA New York’s goal is to give women the tools to achieve simply beautiful, professionally guided looks at home. By consulting a team of internationally diverse makeup artists to curate looks and craft uncomplicated, in-box tutorials, EMMA is at the forefront of trends, releasing four to six new collaborations per year in beautifully packaged collections that mimic photos straight from the covers of high-end fashion magazines. Launched in 2015, EMMA’s mantra is to help women streamline their makeup regimes and maximize their natural beauty with a few key, easy to use products; in their words, “beauty made simple.” EMMA NEW York is available via http://www.emmacosmetics.com, Pucker New York and other specialty retailers in Asia and Europe.

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Mallory Liebhaber
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