Sales and Profit at Independent Natural Products Stores on the Rise

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Results of the 2015 WholeFoods Retailer Survey announced.

Source: K. Chiarello-Ebner, “2015 WholeFoods Magazine Retailer Survey Overview,” WholeFoods Magazine, 38 (12), 18–25 (2015), www.wholefoodsmagazine.com.

Our data show that today’s shoppers are still drawn to independent stores and are strong supporters of them, even in this day and age of online shopping and big-box store convenience. Clearly, independent natural products stores are here to stay.

WholeFoods Magazine, one of the country’s most distinguished trade publications for natural products retailers, published the results of its Annual Retailer Survey in its December 2015 issue. This unique survey, now in its 38th year, collects information from U.S. independent natural products retailers about their annual sales, profits and operational expenditures over the past year (July 1, 2014–June 30, 2015 survey period).

“Our data show that today’s shoppers are still drawn to independent stores and are strong supporters of them, even in this day and age of online shopping and big-box store convenience. Clearly, independent natural products stores are here to stay,” states Heather Wainer, publisher of WholeFoods Magazine.

Respondents to the 2015 WholeFoods Retailer survey showed growth in several areas, including a 3.4% bump in sales, a 3.2% increase in gross profit and a 7.0% increase in net profit.

Average annual store sales and profit varies greatly by store type. Stores with the largest percentage of total sales from perishable foods have much larger average sales than businesses that focus on dietary supplements sales.

Additional data provided through the “2016 Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales” suggest that the entire independent natural channel added $426 million in sales, representing a $10.6 billion market in total.

For more information about WholeFoods Magazine and the 2015 WholeFoods Retailer Survey, visit
http://www.wholefoodsmagazine.com/grocery/features/2015-wholefoods-magazine-retailer-survey-overview

About WholeFoods Magazine
Published for more than 30 years, WholeFoods Magazine is a national, monthly trade publication with a focus on providing natural products retailers with information to help grow their business. WholeFoods Magazine features industry news, introduces new products, and raises awareness about industry topics through input from market educators and insiders. The publication is not affiliated with Whole Foods Market. http://www.wholefoodsmagazine.com

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