We added adaptive technology for mobile app measurement to help advertisers improve margins by seamlessly expanding their digital partner marketing programs to the world of mobile apps.
San Francisco, CA (PRWEB) December 22, 2015
Performance Horizon, the global leader in digital partner marketing, today added new platform functionality that supports deep linking and conversion measurement across display, mobile web and mobile apps.
Via a fully documented software development kit (SDK), the new mobile functionality allows advertisers to optimize mobile campaigns, reward digital marketing partners based on app installs and in-app purchases, cooperate closely with leading partners, and learn from actionable insights regardless of how and where the customer converted.
With Smart Redirects, the technology ensures that a customer experiences the most appropriate journey for the path-to-purchase (site, mobile site, or app). Specifically, if a customer does not have the advertiser’s app installed, they get a choice - either stay on the mobile website or engage with the app. The SDK supports measurement for iPhone™ and Android™ devices, including new support for iPhones with iOS9.
The new Mobile Measurement Kit and Smart Redirects features enable advertisers to:
● Track every type of mobile event from app downloads and sign-ups through in-app purchases, bonuses and upgrades worldwide
● Customize the user experience with mobile deep linking to specific content - leading to more lucrative mobile spend
● Identify trends by partner as they happen and modify activity in real time with their most valuable mobile partners
● Collaborate with mobile partners to improve their performance with shared insights
● Simplify mobile app marketing activities with partner pay outs in over 45 currencies
“Mobile ecommerce traffic and conversions continue to rise year over year and drive significant revenue gains for brands today,” said Marco Botticelli, Head of Product for Performance Horizon. “We added adaptive technology for mobile app measurement to help advertisers address this reality and improve margins by seamlessly expanding their digital partner marketing programs to the world of mobile apps while taking advantage of the most advanced standard in mobile measurement.”
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive new customer acquisition, revenue increases and profitability gains through their online partners. This includes the ability to optimize partner performance, deploy creative, manage partner and product spend, easily integrating data into existing workflows and systems, as well as process partner payments globally.
The Mobile Measurement Kit and Deep Linking capability are available in Beta for all Performance Horizon clients. The SDK can be requested via the client delivery team.
For information about how your company can benefit from Performance Horizon and to request a demo, visit http://www.performancehorizon.com.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 125,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com and follow us @tweetphg.