by combining our fraud protection protocols with Pixalate’s industry-recognized threat intelligence solution, we are able to provide our clients with the greatest peace of mind that their ads are being seen by real people and not bots.
Victoria, BC (PRWEB) December 22, 2015
The partnership bolsters Go2mobi’s proprietary fraud-busting engine which filters for commonly-flagged elements such as impression fraud, auto-reloading and IAB crawlers. The inclusion of Pixalate’s ad analytics technology provides protection against the newest and most complex forms of ad fraud.
Tom Desaulniers, President and founder of Go2mobi said, “what we’re seeing is that fraud is not a simple or straightforward issue to tackle. Fraudulent traffic tactics are constantly evolving and so it’s critical that we work with a cutting-edge threat-intelligence company like Pixalate to provide a comprehensive anti-fraud solution for our clients.”
With monitoring efforts combined across mobile web and in-app and enhanced by Pixalate ad analytics, Go2mobi leverages a traffic optimization engine that dynamically throttles fraudulent or non-human traffic before advertisers ever see it.
In addition to malicious or unintended fraud, Viewability is a growing concern in the mobile advertising space and this proactive partnership will help Go2mobi ensure its clients receive only the highest quality traffic. Through Pixalate’s proprietary viewability measurement tools, Go2mobi can ensure that its advertisers are buying eyes-on-ads.
Desaulniers said, “by combining our fraud protection protocols with Pixalate’s industry-recognized threat intelligence solution, we are able to provide our clients with the greatest peace of mind that their ads are being seen by real people and not bots.”
Pixalate has made a name for itself when it introduced its monthly Global Seller Trust Index (MSTI) for display and mobile web advertising in December 2014. The new MSTI is based on factors specific to in-app mobile ads, including legitimate inventory, fraud, transparency and location. The MSTI evaluates 125 supply-side platforms with in-app mobile inventory based on analysis of more than 5 billion impressions to determine the reputation.
Go2mobi’s audience targeting mobile ad solution produces high performance results for their global advertising clients by targeting real customers at the ideal moment on their mobile devices.