Bilendi acquires the UK access panel activities of Springboard UK

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Bilendi (formerly Maximiles Group) announces a strategic agreement with Vision Critical Communications Inc., the leading customer intelligence platform provider, on Bilendi’s acquisition of the Springboard UK access panel.

On 1 March 2015, the Springboard UK access panel will merge with the programme and the team will join Bilendi’s London office. With its enhanced customer portfolio, Bilendi further strengthens its presence in the UK market in online panels.

In the UK and other parts of Europe, Vision Critical will continue to support the access panel needs of existing customers and prospects through Bilendi.

This acquisition is in line with Bilendi’s strategic development plan, as stated following the group’s rebranding in June 2014: responding to the rapid increase in the volume and variety of data, with innovative technology-led development of its existing products and services and further expansion into new and existing markets on a much larger scale.

When combined with the acquisition of Springboard UK, this move further strengthens Bilendi’s international presence, enhances its activities in the Services for Market Research sector and expands opportunities available to its clients.

Marc Bidou, CEO of Bilendi says: "The Bilendi strategy in the Services for Market Research sector is to offer its customers the best access panel across Europe as well as the most innovative technology in the marketplace. Furthermore, the integration of the Springboard UK business reflects our ongoing commitment to innovation, growth and expansion."

ABOUT BILENDI* (formerly Maximiles Group)
At a time when the volumes, variety and speed of data broadcast and exchange are expanding rapidly, Bilendi brings an innovative, technology-led approach to data collection, management and analysis. Bilendi’s two core activities, Services for Market Research and Services for Customer Engagement and Loyalty, thus result in a resolutely data-centric position. With offices in France, United Kingdom, Germany and Morocco, and more recently in the Nordic (Denmark, Sweden, Finland), the Group is also active in Spain, Italy, Switzerland, Austria and Norway.
Bilendi generated revenues of €16.6 million in 2014 (unaudited pro forma estimation including the integration of M3 Research acquired in February 2015).
The Group is listed on Euronext, Paris’ Alternext index.
ISIN code FR 0004174233 – Code MNEMO. ALMAX – PEA-PME eligible.

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Yahoo and Discovery Communications. Learn more at or follow us on Twitter at

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Helen Ryan
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