Palm City, FL (PRWEB) April 14, 2015
The Learning Cove Preschool has become the first known school of its kind in Florida, and only one of a handful in the USA to require college degree (Early Childhood Education/Education) educators as lead teachers. This becomes one of the most important steps to towards the evolution of the field.
This model is not new to the owners of The Learning Cove. Ed Cwieka & his wife Jeanee, past owners of Summit Learning Services, a tutoring center franchisor with over 35 locations throughout the USA, shook up the tutoring sector by requiring all tutors to be state licensed teachers. By doing so, they challenged the business models of a handful of multinational tutoring companies. “Our outcomes were far superior,” says Cwieka, CEO of Summit. Within a few years, Summit became a 2012 Inc. 500 company. But, due to federal government cutbacks, the tutoring sector was severely affected. Ed & Jeanee, (a former elementary school educator and VP of Summit) were forced to pivot their business into the preschool sector.
After consulting with leading preschool experts in the USA and Europe, the Cwieka’s felt their model could easily fit into early childhood education. The space is fragmented with only a dozen or so national chains making up less than 5% of the market share. “I knew going in, if we could educate parents about the importance of not just preschool, but teacher pedagogy in their children’s early years, they would be willing to spend $10-$20 a week more,” says Cwieka. Nationally, preschool classroom labor costs make up 20-30% of expenses. The Cwieka’s model puts that figure closer to 40%.
“The tough part is making the numbers work. Our main goal is to hire and retain the highest caliber preschool teachers, and we are willing to pay them top dollar. The outcomes will justify it,” says Cwieka. “The bar has just been raised in the industry. Parents are asking for better outcomes and this will provide it.”
The Learning Cove is looking to expand their model into other markets. “Right now, the top 1% of preschools located in NYC, San Francisco, and LA use this model. “We did not invent it. We were just one of the very few outside those cities to implement it,” says Cwieka.
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The Learning Cove Preschool