Improve Overall Fitness by Adding Massage Therapy to Workout Regimen

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Athletes and weekend warriors can up their game when they add massage to their fitness training. According to WellBiz Brands, massage improves muscle strength and can lessen the amount of recovery time between workouts.

Millions of people are hitting the gym and pushing their bodies to new limits; but they are unaware that adding massage therapy to their health and fitness routine can supercharge their workouts and improve all aspects of life.

It’s no secret that physical fitness has many positive benefits to a person’s mind and body, and that massage therapy can help improve overall health and wellness. WellBiz Brands, Inc. (WellBiz), one of the largest health and wellness organizations in the U.S. believes combining massage with physical activity can push individuals even further in reaching their wellness goals.

“Millions of people are hitting the gym and pushing their bodies to new limits; but they are unaware that adding massage therapy to their health and fitness routine can supercharge their workouts and improve all aspects of life,” says Jeff Jervik, CEO and president of WellBiz, which franchises three successful brands: Elements Massage™ (Elements), Fitness Together® and FIT36™. “Massage helps with muscle strength and can greatly improve recovery time, improving an individual’s ability to train.”

Physical activity is known to lower the risk for disease, relieve stress and release happy hormones, called endorphins, which put people in a generally better mood. Marry that to massage therapy which, according to the American Massage Therapy Association (AMTA), helps to improve activity and efficiency by reducing pain, prevents injury, encourages mental focus and shortens recovery time between workouts; and the match is naturally beneficial. The body responds to massage in two ways: a mechanical response, as a result of the pressure and movement, and a reflex response where the nerves respond to the stimulation of a massage.

Colleen O’Connor, a certified massage therapist and franchise owner of Elements Louisville East, Ky., says massage therapy is just as impactful mentally as it is physically. "Reducing stress can help the body recover faster from injury, relax tight muscles that can cause injury, improve blood flow and improve elasticity of tissue."

These benefits do not discriminate by age or physical fitness level. High school athletes can benefit from massage just as much as a retiree who hits the golf course a few days a week. Elements, which only offers massages and no other products or services, specializes in therapeutic massages that are customized to each client’s specific needs and expectations. Each Elements employee is trained to listen to the clients’ needs so that they can be paired with the right massage therapist. Key details such as the type of massage desired, specific pressure needs and individual issues are discussed before matching clients and therapists.

“We have clients of all ages, backgrounds and activity levels. Many are shocked by how much of a difference a targeted massage makes in their athletic performance and mindset," adds O’Connor. “Many athletic clients gain an edge through massage therapy. Their muscles recover faster thanks to the massage therapy and using targeted treatment.”

Massage offers a drug-free and non-invasive approach to wellness based on the body's natural ability to heal itself. Combining massage with exercise can increase range of motion, reduce muscle tension, improve blood circulation, reduce chances of injury, improve overall performance, and so much more. Individuals who participate in exercise and are looking to gain that extra edge and overall well-being need to relax a little...on the massage table.

WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colorado and is one of the largest health and wellness franchise organizations in the United States. The company owns Fitness Together Franchise Corporation, which franchises one-on-one and semi-private personal fitness training studios called Fitness Together®, Elements Therapeutic Massage, Inc., which franchises Elements Massage™ studios, providing custom therapeutic massage to meet clients’ individual needs, and Fit 36, Inc., which franchises the FIT36™ high intensity interval training workouts that are done in a group.

Fitness Together® began franchising in 1996 and has approximately 175 locations across the United States. Elements Massage™ began franchising in 2006 and has over 200 locations in 34 states. FIT36™ began franchising in 2014 and has a single location in downtown Denver, Colo. For more information about Fitness Together®, visit For more information about Elements Massage™, visit For more information on FIT36™ visit

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Nick Piburn

Nancy Christopher-Wilkes
WellBiz Brands, Inc.

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