BRP understands the critical role that mobile will play in retail going forward and consistently puts forth original research that helps retailers understand where the opportunities and pitfalls are, what is and is not working and where
Boston, MA (PRWEB) January 11, 2016
Mobile Commerce Daily announced that Boston Retail Partners (BRP) is the winner of the Mobile Commerce Researcher of the Year Award for 2015. “With mobile traffic and sales growing significantly during the recent holiday season at the same time that mobile’s influence on in-store sales has never been greater, this year’s Mobile Commerce Awards winners clearly have a firm grasp on how shopping is evolving and have forward-looking strategies in place to address mobile’s growing role,” according to Chantal Tode, senior editor, Mobile Commerce Daily.
“Boston Retail Partners understands the critical role that mobile will play in retail going forward and consistently puts forth original research that helps retailers understand where the opportunities and pitfalls are, what is and is not working and where they should invest,” said Ms. Tode. “Through a variety of benchmarking surveys, blog posts from analysts and special reports, the research company analyzes the key players and developments in the mobile space with key insights for retailers.”
BRP conducts four annual surveys with leading retail executives and publishes detailed reports on the findings in these four topic areas: POS/Customer Experience, CRM/Unified Commerce, E-Commerce and Merchandise Planning. In addition to the core research reports, BRP issues special repots on key topics. Since mobile technology is a top priority for retailers, BRP published two special reports on mobile during 2015: BRP SPECIAL REPORT: Mobile Commerce – The Future of Retail and BRP SPECIAL REPORT: Mobile Technology – Transforming the Customer Experience.
“Mobile technology is a component of every consulting engagement we have worked on with retail clients in the past two years, and mobile is truly the future of retail. The mobile device is the cash register of the future, the sales associate of the future and the wallet of the future – or rather the now,” said Ken Morris, principal, Boston Retail Partners. “The proliferation of mobile devices has a direct or indirect influence on nearly every purchase and creates an abundance of new opportunities for retailers to engage their customers.”
For a complete list of complimentary retail research reports from Boston Retail Partners visit: https://bostonretailpartners.com/resources/research-studies/
About Boston Retail Partners
Boston Retail Partners (BRP) is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:
Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience & Engagement | Order Management
Merchandise Management | Supply Chain | Information Technology | Private Equity
For more information on BRP, visit http://www.bostonretailpartners.com.