Minor League Baseball Names Chief Marketing & Commercial Officer

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Minor League Baseball announced today that David A. Wright has joined the organization as Chief Marketing & Commercial Officer.

“David brings a proven record of success in marketing top-flight sports properties to Fortune 500 brands nationally and internationally,” said Minor League Baseball President & CEO Pat O’Conner.

Minor League Baseball announced today that David A. Wright has joined the organization as Chief Marketing & Commercial Officer. Based in St. Petersburg, Florida, Wright will lead Minor League Baseball’s partnership efforts, continue to build the company’s brand and solidify its status as a leader in family-friendly entertainment.

“David brings a proven record of success in marketing top-flight sports properties to Fortune 500 brands nationally and internationally,” said Minor League Baseball President & CEO Pat O’Conner. “His experience is a welcome addition to MiLB Enterprises and the senior management team of Minor League Baseball. I look forward to having David’s work ethic, creativity and professionalism a part of our organization.”

“I have always been impressed with the overall creativity and progressive approach of Minor League Baseball,” said Wright. “After getting to know Pat (O’Conner), and meeting with select MiLB Enterprises Board Members as well the balance of the senior management team, it is clear there is an incredible opportunity and appetite for growth. I look forward to being a part of the MiLB organization and building off of the great foundation that has been established.”

Wright joins Minor League Baseball following more than a decade at Major League Soccer (MLS) and Soccer United Marketing (SUM), most recently as its Senior Vice President, Global Sponsorship. Wright oversaw new business efforts for the premier soccer properties in North America (including Major League Soccer, U.S. Soccer Federation and the Mexican National Team). Wright also managed a Partnership Marketing team charged with day-to-day management, growth and retention of more than 40 MLS/SUM partners. The partnerships he guided included industry-leading companies such as adidas, AllState, Anheuser-Busch, AT&T, Chevy, Coca-Cola, EA Sports, The Home Depot, Johnson & Johnson, Marriott, Microsoft, Mondelēz International and Wells Fargo.
Prior to leading global sponsorship efforts for MLS/SUM, Wright was Director of Fan Development, managing a department dedicated to connecting Major League Soccer to participants and key influencers within America’s soccer community. From developing MLS’ inaugural online fantasy game to creating a portfolio of diverse-minded initiatives, Wright was responsible for targeting key consumer segments through strategic development of League-wide grassroots programs, marketing partnerships and national affiliations.

In recent years, Wright has also been an adjunct professor and regular contributor to the New York University Graduate Sports Business program. A 2012 SportsBusiness Journal Forty Under 40 Award recipient, Wright earned a Bachelor of Science in Kinesiology from Indiana University and a Master of Science in Sports Management from the University of Massachusetts.        

About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, Venezuela and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2015, Minor League Baseball attracted 42.5 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information about Minor League Baseball, visit http://www.MiLB.com.

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Mary Marandi
Minor League Baseball
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