Chocolat Frey®, Switzerland’s Favorite Chocolate Brand, Makes Its North American Debut

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Chocolat Frey®, the luxurious, fine Swiss chocolate once only available overseas, announces availability in North America beginning February 2016

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“The product assortment features a number of bar sizes and pack types including count goods, mini bars in standup pouches, a boxed chocolate line and large format and premium nut bars,” said Colette Schilling, COO Chocolat Frey North America.

Chocoholics rejoice! The luxurious, fine Swiss chocolate once only available overseas, announces availability in North America beginning February 2016. Steeped in tradition since 1887, Switzerland’s favorite chocolate brand, Chocolat Frey®, offers authentic Swiss-made confectionery products, delivering the distinctive and indulgent flavors unique to European chocolates. The Chocolat Frey® brand is the market leader among Swiss chocolate manufacturers and these items are exclusively manufactured in Switzerland following a bean to bar process.

Chocolat Frey® will introduce Swiss Premium Chocobloc Bars and Chocobloc Mini Bars, Swiss Chocolate & Premium Nut Bars, and an Artfully Crafted Swiss Praline Box Assortment. “The product assortment features a number of bar sizes and pack types including count goods, mini bars in standup pouches, a boxed chocolate line and large format and premium nut bars,” said Colette Schilling, COO Chocolat Frey North America. “The nut bars are unique to the U.S. market, as they have more than 25 percent nut content.”

Additionally, Chocolat Frey® plans to launch a line of semi-solid milk chocolate Easter Bunnies packed in polyethylene terephthalate (PET) shells with metallic finishes. The bunnies come in 2 different sizes and in 3 different colors: 1.9oz & 6oz, who are named Sunny, Funny and Lucky, with SRP’s of $3.59 and $7.99.

  •     Swiss Premium Chocobloc & Chocobloc Mini Bars – The unique shape of the chocobloc bar is reminiscent of the Swiss Alps. Offered in a variety of flavors and mixed with almond-honey nougat.
  •     Swiss Chocolate & Premium Nut Bars – Containing more than 25% nuts and made with authentic Swiss chocolate these bars come in 3 varieties: milk, dark and blond.
  •     Artfully Crafted Swiss Pralines – A distinctive box perfect for gifting and sharing with 22 pieces of artfully crafted premium Swiss confections.
  •     Swiss Chocolate Bunnies – These delicious Bunnies come in attractive, bright and colorful packaging, complete with their own names and fun personalities.

The brand will support the North American launch with a national advertising print campaign, digital initiatives and consumer sampling events. For more information, visit http://www.sweetworks.net.

About Chocolat Frey:
Chocolat Frey AG is a company of M-Industry that belongs to Migros and is the market leader among Swiss chocolate manufacturers. The company was founded in 1887 and for more than 125 years has been a major contributor to the development of today's Swiss chocolate expertise. In collaboration with the non-profit organization "UTZ Certified," Chocolat Frey AG is committed to the sustainable, socially acceptable, and environmentally responsible growing of cocoa.

About SweetWorks:
In 2014, Chocolat Frey USA Ltd, headquartered in Buffalo, NY, acquired a majority share of SweetWorks Confections LLC. SweetWorks was founded in 1956 by John and Angela Terranova as Niagara Candy in Buffalo, New York. In 1998, Philip Terranova, the current President, founded Oak Leaf Confections and acquired its production facility in Toronto. In 2002, the companies were combined under SweetWorks. SweetWorks offers a variety of chocolate and chewing gum products under the following brand names: Sixlets®, Celebration by Frey™, Oak Leaf®, Ovation by Frey™ and Niagara Chocolates by Frey™. (http://www.sweetworks.net).

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Erica Lazarus
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