MDM Publishes Whitepaper: Redefining Partnership in the Digital Age

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A new report published by Modern Distribution Management shows that although almost half of distributors are behind on e-commerce, they are also wary of selling via a third party. The Redefining Partnership in the Digital Age whitepaper, sponsored by Amazon Business, provides an overview of distributors' current e-commerce offerings and challenges, as well as third-party partnership concerns for both distributors and manufacturers.

A new report published by Modern Distribution Management shows that although almost half of distributors are behind on e-commerce, they are also wary of selling via a third party. The Redefining Partnership in the Digital Age whitepaper, sponsored by Amazon Business, provides an overview of distributors' current e-commerce offerings and challenges, as well as third-party partnership concerns for both distributors and manufacturers.

According to the survey, most distributors are concerned about a third-party partnership's effect on profit margins, while manufacturers are concerned about channel conflict.

Redefining Partnership in the Digital Age includes comprehensive graphs of survey data as well as additional information on e-commerce and third-party partnerships. The whitepaper is available to download for free at http://www.mdm.com/RedefiningPartnership-Amazon.

For a discussion of the survey results and tips for addressing e-commerce challenges, view the recent MDM Webcast: Redefining Partnership in the Digital Age at http://www.mdm.com/events/91-redefining-partnership-in-the-digital-age.

About the Whitepaper:

This free report presents the results of an online survey, conducted by MDM and Amazon Business, of about 250 respondents in wholesale distribution and manufacturing, as well as service providers to those industries – with the majority of respondents identifying as distributors. Redefining Partnership in the Digital Age also includes graphs depicting the results.

About Modern Distribution Management:

Modern Distribution Management (http://www.mdm.com) is the premier source of research on the wholesale distribution industry and offers news, blogs and premium newsletters to executives in wholesale distribution businesses or that sell through or to wholesale distribution businesses.

About Amazon Business:

Amazon Business (http://www.amazon.com/business) is a new marketplace on Amazon.com that gives businesses of all sizes access to hundreds of millions of products in a shopping experience built for businesses.

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Eric Smith, Associate Editor
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MDM Whitepaper: Redefining Partnership in the Digital Age