“7 already works with many of the world’s top brands to create outstanding customer experiences, and is well poised to expand its footprint even further in the years to come." - Scott Horn, CMO, 7
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Campbell, Calif (PRWEB) January 19, 2016
7, the global leader in customer engagement solutions, announced today that it has appointed Scott Horn to its leadership team as Chief Marketing Officer. Horn will lead 7’s global marketing organization by growing revenue, identifying high-growth market opportunities and increasing adoption amongst enterprise customers.
Horn joins 7 after four years as Vice President, Global Marketing for Seagate Technology, a global storage technology leader. In this role, he drove revenue with a redesigned product line strategy and focused digital and demand marketing efforts on enhancing customer acquisition and loyalty. He also spearheaded the company's rebrand from a component manufacturer to a technology solution provider.
Previously, he spent 17 years at Microsoft in marketing and product development roles across various lines of business, including Windows Phone, Windows Embedded and Developer Tools.
“Scott has held marketing leadership roles at both pioneering and leading technology companies, including Seagate Technology and Microsoft, and has a proven track record of cultivating world-class marketing teams,” said PV Kannan, CEO, 7. “Most importantly, he is very well recognized for taking rapidly growing technology companies to the next level. He has done this by growing revenue, driving customer wins and increasing brand awareness. We welcome the expertise he brings to our business.”
In his 20-year career, Horn has held senior positions managing all aspects of marketing and product development, including product marketing, corporate marketing, communications, lead generation and digital and social marketing.
“Today’s enterprise brands face increasing challenges when it comes to engaging and retaining their customers, and the most successful ones recognize the need for a holistic and effortless customer experience,” said Horn. “7 already works with many of the world’s top brands to create outstanding customer experiences, and is well poised to expand its footprint even further in the years to come. I’m thrilled to contribute my expertise to this company’s culture of success and innovation.”
Horn was a software developer for several years and holds both a Bachelor of Science in Information and Computer Science from the Georgia Institute of Technology, and a Master of Business Administration from the Wharton School of Business.
7 makes customer service and sales simple. Our platform and applications use big data and predictive analytics to understand customers and drive better service and sales results for large enterprises. 7's platform enables an omnichannel interaction experience. We connect customer interactions across an enterprise's web, mobile, chat, social, and phone channels. It's all in real-time and in the cloud. Our solutions drive immediate business results. We increase revenues, reduce service and sales costs, and create more satisfied customers. 7 serves the Global 100 market leaders in the Financial Services, Retail, Telecommunications, Technology, and Travel Industries. 7 is noted by Forbes as one of America’s Most Promising Companies. 7 is based in Campbell, California. For more information, visit: http://www.247-inc.com.
7 is a registered trademark of 24/7 Customer, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.