Mirum Launches Corporate Partnership With University Of California, San Diego Rady School Of Management

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Partnership will give students the opportunity to work on solutions for global clients

Mirum

Mirum

Our partnership with the Center for Business Analytics gives us a unique chance to work with great, young talent from the region and bring these insights back to our clients.

Mirum, the global digital agency network, today announced a corporate partnership with the University of California, San Diego (UCSD) Rady School of Management in the new Rady School Center for Business Analytics.

Launching in January 2016, the partnership between Mirum San Diego and the University of California, San Diego Rady School of Management is designed to offer the school’s MBA students an opportunity at hands-on learning and real world application: they will be able to apply what they learn about the rapidly evolving field of data analytics and business intelligence in the classroom to actual client briefs from Mirum’s global clients.

The inaugural project will involve innovations in healthcare marketing and communications. Karen Bellin, Mirum’s Vice President of Insights and Action, will lead the program.

“We are thrilled to work with the Rady School’s Center for Business Analytics. It’s a major opportunity for us to bring our global clients into the local San Diego market, and to expand our data and analytics expertise by partnering with the broader community,” said Alex Benjamin, Managing Director at Mirum. “These graduating MBA students are among San Diego’s most innovative and creative thinkers tackling the pressing business problems of tomorrow. Our partnership with the Center for Business Analytics gives us a unique chance to work with great, young talent from the region and bring these insights back to our clients.”

The MBA candidates in the Rady School Center for Business Analytics program come from various professional and academic backgrounds. They will be asked to take a team approach in the experience and will be challenged to work together to use data science techniques to address client needs.

“We are privileged to welcome Mirum as a corporate partner of the Rady School Center for Business Analytics,” said Karsten Hansen, professor of marketing at the Rady School. “The generous support Mirum is providing to the Center for Business Analytics will enable the advancement of innovative data analytics research and aid in the training of graduate students in the areas of analytics and digital marketing. Data analytics is revolutionizing the business world and the Center for Business Analytics will help prepare Rady’s graduate students to become leaders in this sector.”

ABOUT MIRUM
Mirum is a global digital agency that helps businesses facing major market disruption confidently pivot in new directions and take advantage of new opportunities. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 40 offices and more than 2,200 professionals, and is a part of the J. Walter Thompson Company and WPP family. For more information, visit mirumagency.com.

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Jocelyn Weiss Malas
J. Walter Thompson Company
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