Converge Consulting Becomes Member of the EMBA Council

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After achieving proven results for business school clients, Converge Consulting recently became a corporate member of the Executive MBA Council (EMBAC).

"It’s a great opportunity that will allow Converge to continue helping EMBA programs successfully recruit the right students," said Converge Founder and CEO, Ann Oleson.

After achieving proven results for business school clients, Converge Consulting recently became a corporate member of the Executive MBA Council (EMBAC). EMBAC works with more than 200 business schools around the world to advance the cause of EMBA programs by serving as a facilitator of best practice sharing and knowledge dissemination and fostering a community among high-quality programs.

Converge has worked with business schools around the world including California State University Fullerton, China Europe International Business School (CEIBS), the University of Pittsburgh and Rice University. Many of these clients have seen impressive results after implementing digital advertising campaigns, including the University of Missouri Trulaske execMBA Program, which experienced a six percent increase in inquiries, a 13 percent increase in applications and an 83 percent increase in enrolled students.

“The Converge team brought fresh ideas to our conversations, and those ideas have helped to generate results with new leads,” said Caitlin Way, Director of Marketing and Admissions, Trulaske execMBA.

UCLA’s Anderson School Executive MBA Program also partnered with Converge to explore new methods of reaching prospective students. Digital advertising campaigns have helped UCLA position itself as a premier EMBA program and reach audiences that are unfamiliar with the program.

“The UCLA Anderson Executive MBA Program has worked with Converge Consulting since 2014 in creating and executing cutting-edge digital campaigns and an inbound marketing strategy,” said Sylvia Haas, Executive Director of the UCLA Anderson School of Management. “Converge has done a superb job and produced results that are impressive.”

As a new EMBAC corporate member, Converge looks forward to participating in the 2016 EMBAC Conference and other regional events and opportunities for thought leadership and learning.

“We’re thrilled to join some of the world’s top business colleges as corporate members of EMBAC,” said Converge Founder and CEO, Ann Oleson. “It’s a great opportunity that will allow Converge to continue helping EMBA programs successfully recruit the right students.”

Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Philadelphia, Pennsylvania. Converge uses what’s new and next in inbound marketing, website design, content strategy, search engine optimization, digital advertising and web analytics to positively impact student recruitment and alumni engagement for colleges and universities around the world.

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Monica Nieves
@ConvergeOrg
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