“We are thrilled to continue our creative work with the Frost Miller team,” noted Alison Moser, DDW director of marketing. “Together we’ve developed a strong, brand and we are excited to see how our marketing grows over the next three events.
Bethesda, MD (PRWEB) January 28, 2016
Frost Miller has worked with Digestive Disease Week to develop marketing collateral since 2011
After a required creative review at the end of its marketing contract, Frost Miller was rehired by Digestive Disease Week® (DDW) to develop promotional materials for the next three events, starting with DDW 2017.
“We are thrilled to continue our creative work with the Frost Miller team,” noted Alison Moser, DDW director of marketing. “Together we’ve developed a strong, strategic brand over the past few years and we are excited to see how our marketing grows over the next three events.”
Digestive Disease Week is the world’s largest gathering of physicians, researchers and academics in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery, attracting more than 14,000 GI professionals. It is sponsored by the American Association for the Study of Liver Diseases (AASLD), American Gastroenterological Association (AGA) Institute, American Society for Gastrointestinal Endoscopy (ASGE), and Society for Surgery of the Alimentary Tract (SSAT).
FM, an integrated marketing agency, will design print and digital advertisements, registration brochures, direct mail, on-site programs and other promotional materials. Previously, FM helped rebrand DDW to present a more cohesive image to its constituents and the industry at large.
Evan Mann, vice president of creative at Frost Miller, said, “Continuing our relationship with DDW is welcome news. The show is very dynamic and we’re happy to continue developing collateral pieces that speak to this audience. ”
The FM team is highly-experienced at creating successful exhibitor and attendee promotional campaigns using both digital and traditional tactics. It combines its strategic planning and design capabilities to create successful marketing campaigns for more than a dozen tradeshows, meetings, and conferences nationally and internationally each year.
About Frost Miller
Founded in 1992, Bethesda, MD-based integrated marketing agency Frost Miller provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association’s MINExpo INTERNATIONAL®, Air Traffic Control Association, CITEM, National Association of Home Builders and Electronic Transaction Association. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at http://www.frostmiller.com or on Twitter @frostmiller.