Indiepay Asks for ‘Transparency’ in Payroll Rates at Realscreen Summit

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Indiepay, the fastest-growing provider of payroll, financial and tax credits services to the film and TV industry, today announced the launch of a new marketing campaign titled “Transparency.”

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Indiepay, the fastest-growing provider of payroll, financial and tax credits services to the film and TV industry, today announced the launch of a new marketing campaign titled “Transparency.”

The campaign is set to be launched at the Realscreen Summit this week in Washington D.C., the global conference for the business of unscripted entertainment (http://summit.realscreen.com/2016/, #Realscreen16 ). Indiepay’s campaign prompts industry executives to ask why they’re being charged maximum rates for State Unemployment Insurance (SUI).

The campaign features a front cover ad on the Summit’s delegate handbook with a provoking headline “Your payroll rates shouldn’t be a shell game.” This theme is continued in social media, in-conference activities and digital messaging at http://www.myindiepay.com/sui.

Indiepay CMO Paul Sewards explains, “Our strategy is to create awareness of SUI over-charging by our direct competitors. We believe this strategy will create a new level of ‘transparency’ at the time of pricing and provider evaluation. Ultimately, this can only help industry leaders reduce costs and enable production companies to produce better content.”

The campaign is a revised brand positioning that seeks to establish Indiepay as the new provider of choice for fresh, innovative and disruptive content creators. "The new brand messaging, expressed through engaging imagery and the line ‘Refreshingly transparent’ will help define our voice within the cluttered competitive space,” Sewards adds.

The campaign is supported by an integrated media investment and guerilla activity, including the performance of a magician at the Summit who will entertain delegates with sleight of hand and the art of illusion.

Paul Cosentino, SVP of Sales adds, “Film and TV executives should demand transparency from their payroll providers. The more people know about SUI rates the better. Reduced SUI rates can deliver significant savings on budget labor lines and we’re uniquely the only provider who doesn’t charge the maximum allowed SUI rate.”

Cosentino continues, “Our competitors still continue the practice of charging the maximum SUI rate, whereas we only charge the minimum rates required by states.”

This campaign is the first for new CMO Paul Sewards and represents a shift in approach for the brand, as it looks to build on a record year of growth in 2015.

About Indiepay
Indiepay is the fastest-growing provider of payroll, financial and tax credit services to the film & TV industry. Indiepay serves a wide range of feature films and scripted television programs, with television clients such as Gurney Productions (Duck Dynasty), Left/Right (Mob Wives), Eastern TV (Love & Hip Hop), and Jax Media (Inside Amy Schumer), and a feature film portfolio including: Carol, While We’re Young, Top Five and more.

Indieware, their proprietary software was designed by a team of production accountant to meet the unique needs of film and television cost accounting. Indieware provides an intuitive, easy-to-use solution for production accounting.

Indiepay was established in 2005 and has offices in New York City, Los Angeles, Atlanta, New Orleans and Delhi, NY. Paul Cosentino is SVP of Sales and Business Development and can be reached at paulcos(at)myindiepay(dot)com

Press Contact –Roxy 212-206-1099 roxy(at)myindiepay(dot)com

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Indiepay
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