These are issues that anyone who is considering a career in marketing should be thinking about – his articles cover important topics which affect the whole industry.
London, England (PRWEB UK) 29 January 2016
London School of Marketing’s new blog post takes an in-depth look at the work of its corporate spokesman, Jacques de Cock, who has explored the effectiveness of various campaigns in some of his recent articles. The post explores the themes of a few of Jacques’ articles, such as his recent piece about the use of dead celebrities in ad campaigns.
Gimhani Gunasinghe, head of the school’s marketing department, said: “Jacques’ articles are always thought-provoking and we’re very glad to have him as our corporate spokesman.
“His article about dead celebrities, for example, raised some interesting questions about Max Factor’s decision to use Marilyn Monroe in a campaign which was clearly targeted at a young demographic.”
The blog post looks at a number of other articles by Jacques, including his critique of PG Tip’s controversial decision to reduce the size of their teabags, and Cadbury’s decision to quietly reduce the number of Crème Eggs in a box from six to five.
Gimhani continued: “Jacques’ articles highlight the dangers of failing to meet customers’ expectations. They also explore other key marketing themes; such as using honesty in social media, brand placement in major films, and how to generate excitement through non-traditional marketing methods.”
“These are issues that anyone who is considering a career in marketing should be thinking about – his articles cover important topics which affect the whole industry.”
The full blog post, including a detailed look at a number of recent articles by Jacques de Cock, can be found here. The qualifications and courses offered by the school, including the CIM certificate and DMI diploma, can be viewed here.
London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications such as BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.