Technology Partnership Moves Patient Identification & Engagement to New Level

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The Influence Health & image.works partnership centers around Influence Health’s PREDICT Customer Relationship Management (CRM) solution, which applies powerful analytics to an organization’s rich marketing database to create targeted groups of consumers. By creating a smarter list with PREDICT CRM, image.works can be assured their clients’ campaigns will have higher response rates, more conversions and a better overall ROI.

Influence Health PREDICT Customer Relationship Management (CRM) solution

Influence Health PREDICT Customer Relationship Management (CRM) solution

“We selected Influence Health because PREDICT is the most robust product to help our clients meet their strategic goals,” states Mark Whalen, President, image.works.

Influence Health, healthcare’s only integrated digital marketing and patient engagement platform, and image.works, a leading strategic partner to healthcare marketers, today announce a new healthcare technology partnership. This partnership centers around Influence Health’s PREDICT Customer Relationship Management (CRM) solution, which applies powerful analytics to an organization’s rich marketing database to create targeted groups of consumers. By creating a smarter list with PREDICT CRM, image.works can be assured their clients’ campaigns will have higher response rates, more conversions and a better overall ROI.

PREDICT CRM provides a unified, cleansed and enriched view of all available marketing data to power exceptional, authentic consumer experiences across any channel. The solution incorporates predictive analytics and deep data insights to help healthcare marketers more cost effectively achieve their patient acquisition, service line and patient loyalty goals with a significant, demonstrable return on their marketing investment.

“We selected Influence Health because PREDICT is the most robust product to help our clients meet their strategic goals,” states Mark Whalen, President, image.works. “Influence Health has their finger on the pulse of the healthcare IT industry, and have been working with hospital marketers for almost twenty years. Their team has considerable knowledge of this ever-evolving industry; making them a great partner for image.works and our clients.”

Image.works has approximately 110 small-to-mid size healthcare clients who will be able to benefit from PREDICT’s extensive CRM capabilities. This partnership will allow the organizations to better focus engagement efforts on identifying, engaging and converting both new and existing patients.

“Partnering with a progressive establishment like image.works means we all have the opportunity to reach even more existing and potential patients,” states Michael Sengbusch, GM, Influence Health, Digital Marketing Cloud. “Identifying and engaging the right people, at the right time is how we help hospitals improve patient outcomes and ultimately, save lives.”

About image.works
Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country elevate their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently delivers effective and affordable marketing solutions to help our clients reach their goals. For more information visit ImageWorksHealth.com.

About Influence Health
Influence Health provides the healthcare industry’s only integrated digital marketing and patient engagement platform. The Influence Health platform enables providers, employers, and payers to positively influence consumer decision making, and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement enabling population health management. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information visit InfluenceHealth.com.

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April C. Shumake, MBA
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