Living Wall by SolTerra is Cornerstone to Kroger’s New Brand Launch

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A SolTerra VeraWall™ is included in Kroger’s new store brand (Main & Vine) that is focused on offering customers natural and organic foods. The new store in Gig Harbor, Washington features a 75-square foot living wall or vertical garden – aimed at reconnecting shoppers with nature and providing a health, enjoyable experience for customers.

Kroger Living Wall

“Our goal is to improve cities by providing better, healthier spaces in which to live and work,” says Brian Heather, Founder and CEO of SolTerra.

A SolTerra living wall is a key hallmark in Kroger’s new store brand (Main & Vine) that is focused on offering customers natural and organic foods. Kroger is the nation’s largest operator of traditional supermarkets. The new store in Gig Harbor, Washington features a 75-square foot VeraWall or vertical garden – aimed at reconnecting shoppers with nature and providing a health, enjoyable experience for customers.

“We are developing a sustainable brand, and feel as if the SolTerra living wall is a great way to demonstrate our forward thinking and enhance our customers’ shopping experience. It’s about connecting people with quality food in a more natural environment," said Ken Pray, director of design at Kroger Foods.

SolTerra designs, builds and manages sustainable, livable mixed-use buildings and is one of the largest installers of living walls, green roofs and solar in the Pacific Northwest. The company builds beautiful structures and installs green systems to reconnect people to nature, create community in urban environments, and make a positive impact on the earth.

“Our goal is to improve cities by providing better, healthier spaces in which to live and work,” says Brian Heather, Founder and CEO of SolTerra. “We want to be part of some of the most innovative structures in the world, that are both good for the community and financially sustainable,” he added.

SolTerra's patented VeraWall™ fabric holds and moves moisture - unlike most living walls, which are made of self-contained plastic pots. VeraWall mimics nature by allowing plants to share nutrients and microbial activity. Made of recycled materials, the SolTerra living walls require less water and less maintenance than other vertical gardens because they are designed as one natural system instead of hundreds of isolated plantings.

SolTerra was recently named the 16th Fastest Growing Private Company in Washington State.

About SolTerra
SolTerra is an architectural design+build firm creating some of the most sustainable, livable buildings in the Pacific Northwest – all LEED Platinum-designed. SolTerra is also one of the largest installers of residential solar, living walls and green roofs in the Pacific Northwest. The company builds beautiful structures and installs green systems to help connect people to nature, create community in urban environments, and make a positive impact on the earth. Solar power, eco-roofs, living walls and other unique features, bring high performance and energy efficiency into all residential mixed-use projects. SolTerra owns, designs, builds, and manages its properties, with its own developers, architects, contractors (concrete, electrical and plumbing) and property management. The company has offices in Portland and Seattle.

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Melissa Milburn
SolTerra
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