CertainTeed ColorView Home Exterior Visualization Tool Hits the Road

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ColorView Mobile app allows iPad users on the go to experiment with hundreds of CertainTeed product color and style combinations

Homeowners now have a next generation tool to help sort through a world of exterior design possibilities. CertainTeed, North America’s leading brand of building products, has improved upon its industry-best array of home design visualization tools by expanding the product offerings showcased in the mobile version of the ColorView® Exterior Style and Color Selector. Created expressly for the iPad®, the ColorView Mobile app makes it easy to experiment with different exterior product style and color combinations almost anywhere.

ColorView Mobile allows iPad users to upload their own image of a home or choose from stock photos of homes built in a variety of architectural styles, and then mask over the walls and roof with virtual layers of CertainTeed vinyl and polymer siding and roofing shingles. Users can also choose from dozens of Sherwin-Williams paint colors to apply to the front door, garage door, trim areas and shutters. Once the design is complete, ColorView Mobile can save and share custom renderings for future reference.

CertainTeed developed ColorView Mobile to accommodate today’s on-the-go lifestyles. “The popularity of smart device apps was a chief factor in our decision to to add siding products and paint colors to the mobile version of ColorView,” notes Matt Gibson, marketing director for CertainTeed Siding. “We’ve had the desktop version of ColorView for a few years now, but since tablets are the preferred device for many people, we wanted to provide a strong visualization tool that could be used at their convenience. The ability to do side-by-side comparisons of different options, as well as see various color and style combinations realistically applied to nearly every element of the user’s own dwelling, is invaluable in helping to achieve a well-coordinated design before the actual remodeling work begins.”

“People want their homes to look beautiful in a way that reflects their own aesthetic preferences,” says Bob Gardiner, vice president of marketing for CertainTeed Roofing. “We’re very proud of our incredible variety of product and design options, but we’re also keenly aware that it can be overwhelming to select complementary colors, materials and styles from such a large range of possibilities. User-friendly visualization tools like ColorView Mobile guide homeowners as they zero in on the most eye-catching combinations for each unique project.”

In addition to ColorView, ColorCoach™ and CurbAppeal™ are two other design tools that can be utilized to explore and evaluate different customized exteriors. For more information about these programs, visit certainteed.com/colortools.

CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of long-lasting polymer, insulated and vinyl siding as well as roofing, fence, railing, decking and exterior trim. CertainTeed provides the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is also the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl, trim, fence and railing product lines. For more information, visit http://www.certainteed.com/freedomofchoice.

About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For seven consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2015 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2015. http://www.certainteed.com

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Victoria M. Gallagher