XYIENCE Energy Drink Continues To Expand Distribution In Convenience Store Channel

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Great-Tasting, Zero Calorie Energy Drink Available at 7,500 New Convenience Store Locations in the U.S.


XYIENCE, the original great-tasting, zero calorie energy beverage, announces its retail expansion into over 7,500 new convenience store locations across the country since its brand re-launch in September 2015. The energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores, Meijer Gas and Convenience, Corner Store (CST), Global, Southwest Convenience Stores, among many others.

According to new market research from Technomic, more consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in an often overlooked channel for manufacturers to expand their reach. Convenience stores are now attracting more women and younger customers who are shopping for healthy, convenient foods, beverages, snacks and produce. XYIENCE is leveraging the fact that 75% of convenience store shoppers are eating healthier than they used to. 45% of consumers check calories on the Nutrition Panel of products and 47% check sugar, neither of which are present in XYIENCE.

“We have learned that more than half of convenience store customers visit in the hopes of finding healthy drink options. We are excited to deliver our great-tasting, zero calorie energy drink to new and loyal consumers by expanding our product to a wide variety of stores across the country,” says Gary Smith, CEO of Big Red, Inc. “With our recent convenience store expansion, consumers will have more access to grab a XYIENCE on-the-go.”

To further integrate the new drink option into convenience stores, XYIENCE is participating in convenience store reward programs such as Speedway’s Speedy Rewards Program by offering customer loyalty bonus points during the month of February.

XYIENCE provides refreshing, vitamin-fortified energy drinks and are made will all natural colors and flavors. XYIENCE energy drinks come in eight unique flavors and retail for $2.29-$2.79/can.

ABOUT XYIENCE (pronounced zi-ence)
Launched in 2006 and now headquartered in Austin, Texas, XYIENCE is the original zero calorie energy beverage with all natural flavors and colors. XYIENCE is available in eight exclusively zero calorie flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine and Melon Mayhem. XYIENCE is marketed strictly to consumers ages 18 and over. XYIENCE was acquired by Big Red, Inc. in 2014. Find more info about XYIENCE online at http://www.XYIENCE.com or at a retailer near you. Connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.


Paramount Public Relations
Jessica Prah, jessica(at)paramountpr(dot)com, 312-953-3257
Sarah Anderson, sanderson(at)paramountpr(dot)com, 312-544-4190

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