Leveraging Net Promoter® Score as the industry standard enables an industry of ~30,000 print and print-related companies to truly differentiate themselves in the marketplace by measuring each company’s performance through their customers’ eyes.
ATLANTA, GA (PRWEB) March 01, 2016
Butler Street, a leading provider of client loyalty research and retention programs across the print industry, in conjunction with NAPCO Media, Printing Impressions and Print+Promo, today announced its 2016 Best of Print & Digital Program™ Award Winners. An annual program in its inaugural year identified which companies have provided the highest service delivery to their customers over the last year.
The 2016 Best of Print & Digital™ Award winners are (in alphabetical order):
- DFI - Solutions in Print
- Digital Label Solutions
- Drummond Press
- Label Art
The program utilizes the Net Promoter© Score (NPS) methodology which has been regarded as the single most leading indicator of future revenue. A company’s Net Promoter© Score is calculated by subtracting the % of Detractors (those who rated their likelihood to recommend a company with a 6 or below) from the % of Promoters (those rated them a 9 or a 10).
In order to qualify for the Award, companies must have received a minimum score of 40 as well as achieve other eligibility requirements such as percentage of customers surveyed and response rate. Only the very top companies in the industry were able to achieve this distinct honor.
James Martin, President & CEO of the Printing Association of Florida and Graphics of the Americas stated, “We are excited to finally have a recognized benchmark for the industry. NPS aligns with our mission as it is a proven way to help our members maximize profit, accrue new business, and ensure long-term growth.”
The average score for the Winners of the program for the Print Industry for 2016 was 53. “Leveraging Net Promoter® Score as the industry standard enables an industry of ~30,000 print and print-related companies to truly differentiate themselves in the marketplace by measuring each company’s performance through their customers’ eyes,” says Mike Jacoutot, Butler Street’s founder and managing partner. “Needless to say, this year’s winners have set a high standard for the industry.”
About Butler Street
Butler Street is a management consulting, training and research firm that specializes in client and talent development. Butler Street’s managing partners have in excess of 100 years of executive level sales, marketing and operations experience across print, staffing and revenue cycle industries. Butler Street helps companies and their people grow and delivers lasting results in the two most challenging areas that companies face: client development and talent development. For more information: http://www.butlerstreetllc.com. Contact: Mary Ann McLaughlin mmclaughlin(at)butlerstreetllc(dot)com.
About NAPCO Media
Since 1958, NAPCO Media has been a leading information source in the markets it serves. NAPCO Media continues to evolve with information distribution methods and specializes in the creation and cross-channel distribution of exceptional content. Our mission is to build community between our audience and our clients. For more information, visit http://www.napco.com
About Net Promoter© Score (NPS)
Developed in 2003, NPS, Net Promoter Score and Net Promoter are registered trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichhold and across leading companies worldwide is considered as the standard for measuring customer loyalty.