GeniusCentral, Inc. Names CJ Lett as Chairman of the Board and Linda Sheehan as President

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The company continues to invest in its core ordering business providing cost efficient order processing and order management services for the natural product industry.

"The goal is to provide tools for our partners that will streamline processes and ultimately drive increased sales, margins and profitability for all."

GeniusCentral Board of Directors today announces multiple strategic and operational updates. CJ Lett has been named Chairman of the Board, replacing Thomas P. Danis. Lett has been an active board member for more than five years. Linda Sheehan, Founder and Chief Operations Officer, has been named President. The company will focus on further enhancing its current order processing software through an alliance with the major industry stakeholders – retailers, distributors, manufacturers and brokers. This alliance will facilitate GeniusCentral’s ability to bolster its core offering of order processing with superior functionality and service at attractive rates for all, which greatly reduces or eliminates the need for capital investment.

Danis is stepping down as Chairman and board member after seven years of service. “I promised my family I would slowly step back from these corporate commitments and that time has come. Though no longer on the board, I plan to remain active with the company and continue to be a supportive shareholder,” said Danis.

“I speak for the entire Board in thanking Tom for his leadership.” Lett commented. "This company and industry continues to evolve at a rapid pace and his steadfast guidance helped pave the way.” Lett has been an active board member for more than five years. Lett added, “We are all excited to see the expanded role for Linda. She is one of the original founders, she knows the industry extremely well and exemplifies our mission – to be the independent, industry leading order processing partner providing improved ordering efficiency and inventory velocity while lower costs for all. By helping retailers get the widest selection of natural and organic products in their stores in the most economical way possible and in the hands of their customers, our industry can continue to thrive.” Lett concluded, “We are going to do a better job at communicating and executing on our primary purpose to this industry, which will be strengthened with input from our customers and partners.”

Sheehan will continue in her current role in addition to the added duties of President. “I’m gratified to be part of this next, most important chapter of GeniusCentral, helping deliver on the needed high-quality products and high-touch service our order processing customers want,” said Sheehan, “We also want to focus on building a platform that will facilitate the management of trade product promotions between retailers, distributors, manufacturers and brokers. The goal is to provide tools for our partners that will streamline processes and ultimately drive increased sales, margin and profitability for all.”

About GeniusCentral Founded in 1999, GeniusCentral is a leading provider of enterprise software platforms in the natural product industry. The company's mission is to be an independent, industry leading order processing partner providing improved ordering efficiency and inventory velocity while lower costs for retailers and suppliers. GeniusCentral’s centralized network encompasses more than 2,000+ retail customers, 700+ industry suppliers and currently processes more than $3 billion in commerce annually.

Media Contact:
Angie Jula
GeniusCentral, Inc.
ajula(at)geniuscentral(dot)com
727.209.2203

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