LSM explores courses in marketing for millennials – and how webinars are an effective form of education

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London School of Marketing, one of the UK’s leading suppliers of courses in marketing, has released a blog post exploring the importance of webinars when educating millennials. Education has changed dramatically in recent years, the post explains, and an increasing amount of learning takes place online.

Are Webinars the Best Educator for Millennials? LSM Experts Find Out

Are Webinars the Best Educator for Millennials? LSM Experts Find Out

Webinars are particularly appropriate for the millennial generation because they present information on technological devices, in an engaging, visual format.

London School of Marketing’s latest blog post invites the reader to consider how education has been transformed by technology. The post focuses on the generation known as ‘millennials’ – people who reached adulthood in or after the year 2000. Millennials are more clued up about technology than any other generation, the post reveals, and webinars not only help develop in a well-rounded education in marketing, but educate younger consumers about companies, products and services.

Gimhani Gunasinghe, head of the school’s marketing department, said: “Webinars are particularly appropriate for the millennial generation because they present information on technological devices, in an engaging, visual format.

“Education has changed beyond recognition in recent years and webinars are now an essential part of the marketing courses we offer.”

In addition to offering lessons which are convenient, interactive and often more engaging than a lecture or text book, webinars are a highly effective marketing tool. They can be complemented by audio, graphics and written content, offering millennials the chance to be part of a dynamic and far-reaching educational experience. The post identifies webinars as a powerful way of marketing to a generation who are constantly immersed in technology.

The full blog post, including a more detailed look at how webinars can be a useful educational tool, can be viewed here. The various qualifications and courses offered by the school can be viewed at LSM's courses page.

London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications such as BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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