Theorem Reports Strong 2015 with Sizable Growth in Asia Pacific

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Increased client acquisition sets stage for Theorem’s expansion as the company extends its multi-regional support for clients’ digital advertising programs

Theorem, a full-service digital media and marketing services firm, has reported growth across its portfolio of digital advertising services, with major plans afoot for expansion in Asia Pacific (APAC) following a 42% increase in its client base in that region in the past year.

Theorem built much of its client portfolio in APAC through the firm’s deep expertise in Salesforce, the leading cloud-based customer experience platform. Beyond experience with Salesforce, new customer wins in the region have included Digital Logic Marketing Solutions and Really Useful Crew in Australia and mobile marketer Airwave in Singapore.

That APAC growth supports research published in eMarketer, which reports that even though North America has the highest digital advertising spend worldwide, APAC will outpace it by 2019 as the leading advertising market. “The Asia Pacific region is a strategic part of our business and one we have earmarked for substantial growth in the coming year,” Theorem CEO Jay Kulkarni said. “The enormous growth in digital media and our teams’ approach to client service have pushed Theorem to new levels of expansion that pave the way for an exciting 2016.”

Theorem has also bolstered its infrastructure and capabilities so it can support clients across regions, cultures, and languages. “Several of our clients—including DataXu and Pandora—have stepped up their global efforts, and we see those efforts increasing in the coming years,” Kulkarni said. “The environment will become only more complex, and we’re responding with integrated solutions that scale geographically.

“As more and more of our clients are looking to expand outside North America, we’re extending our own reach and capabilities to provide more-multiregional support as well as support for digital advertising’s fast-growth markets like APAC.”

Theorem’s 2015 Highlights

  • Acquisition of FaR Partners: FaR Partners is a global,market benchmarking consultancy headquartered in London that provides Theorem with an expanded base in Europe—another region where the firm has growth plans. The acquisition enables Theorem to offer the firms’ combined clients an end-to-end capability consisting of a highly specialized consulting service—delivering benchmarks specifically for the digital market—blended with Theorem’s full range of digital media and marketing services.
  • ACG Corporate Growth Award: Last month, Theorem was honored with a 2015 Corporate Growth Award from the Association for Corporate Growth (ACG) New Jersey. Sally Glick, president of ACG New Jersey and principal at Sobel & Co., said, “These companies distinguished themselves by their rigorous commitment to innovation, excellence, and corporate growth.”
  • Opening of New York office: The opening of an office in Times Square puts Theorem at the very epicentre of the US advertising industry.
  • Santo Domingo office certified as ISO 9001:2008 Quality Management Systems compliant for creative services: Theorem announced that its Dominican Republic office in Santo Domingo is the firm’s second global office to achieve that standard. The office in India already holds International Organization for Standardization and information security management system certifications.

About Theorem

Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions to help organizations plan, scale, manage, and optimize their digital media initiatives.

Theorem serves more than 200 leading agencies, publishers, networks, technology providers, and brands. We work with best-of-breed leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, trading desks, supply-side platforms, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Serving clients by blending domain specialty and digital best practices, Theorem underpins the digital program successes of such companies as Rocket Fuel, Salesforce, Hearst, Pandora, and Advance Digital.

Headquartered in Chatham, New Jersey, Theorem has offices in New York, London, India, and the Dominican Republic. More information is available at

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