Jupiter, FL (PRWEB) March 10, 2016
Innovations with Ed Begley Jr. announced today that it will feature Quantcast in an upcoming episode, airing third quarter 2016 via Discovery Channel. Dates and show times TBA.
Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising, is known for its sophisticated data-intelligence platforms. This segment of Innovations will educate viewers on how Quantcast uses data and machine learning to solve the biggest challenges in marketing, creating more rewarding experiences across the digital landscape.
“At Quantcast, we are helping create a more personalized world. Through processing an enormous amount of real-time data at the intersection of commerce and culture, we help brands and publishers understand what is happening right now and what people will do next,” said Christina Cubeta, Vice President of Marketing at Quantcast. “We are excited to explore with Innovations TV how data and technology are radically improving our connected experiences and continuing to transform the way we make sense of the world.”
Audiences will learn how by applying live consumer behavior dataset and leading data modeling capabilities to the industry's most valuable datasets, Quantcast is able to provide data with superior reach and accuracy, to brands and publishers.
“Quantcast’s proprietary systems are uniquely capable of running multiple simultaneous experiments to find insights at scale. Every piece of technology they’ve created has been specifically designed to help clients draw value that is otherwise hidden from within the mountains of data their consumers and audiences generate on a daily basis,” said Jake Meiteles, Producer for the Innovations TV Series. “We look forward to bringing this information to our viewers.”
Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Through Quantcast Measure, the data generated by more than 100 million digital destinations has been unlocked, helping publishers and creators understand and grow their businesses in ways never before possible. With Quantcast Advertise, adaptive modeling and intelligent machines are utilized to help thousands of marketers around the world find and interact with customers anywhere they connect to the digital world. More than 750 employees are driven by the potential for big data to radically improve everyone’s connected experiences and transform the way we make sense of the world.
For more information, visit: http://www.quantcast.com.
About Innovations and DMG Productions:
Innovations, hosted by award winning actor Ed Begley, Jr., is an information-based series geared toward educating the public on the latest breakthroughs in all areas of society. Featuring practical solutions and important issues facing consumers and professionals alike, Innovations focuses on cutting-edge advancements in everything from health and wellness to global business, renewable energy, and more.
DMG Productions (responsible for creating the Innovations show) includes personnel specialized in various fields from agriculture to medicine, independent films to regional news and more. Field producers work closely with experts in the field to develop stories. This powerful force enables DMG to consistently produce commercial-free, educational programming that both viewers and networks depend on.
For more information visit: http://www.InnovationsTelevision.com or contact Jake Meiteles at: (866) 496-4065 x 830 or via email at: Jake(at)InnovationsTelevision(dot)com.