OfferCraft Provides Storm International’s Hollywood Entertainment Casinos Exciting New Ways for Guests to Play Games To Win Meal Discounts, Bonus Points, and Other Prizes

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Hollywood Entertainment Constitución and Hollywood Entertainment La Estanzuela are First Casinos in Mexico to Deploy New Gamification Tools from OfferCraft

Hollywood Entertainment OfferCraft Ruleta del Sabor Game for press release

OfferCraft's "Ruleta del Sabor" game for Storm International's Hollywood Entertainment casinos

OfferCraft provides benefits to our customers in a completely different way. The redemption levels were above the projections, as were the positive comments from our customers and employees. Everybody liked it!

OfferCraft, a Las Vegas-based software company, signed an agreement with Storm International’s Hollywood Entertainment Casinos to allow guests at both the Constitución and La Estanzuela properties to play games and win prizes in unique ways both inside and outside the casinos. The games have names such as Carga, Gira y Gana (Charge, Spin and Win), Ruleta del Sabor (Flavor Roulette) and Maletín de la Suerte (Lucky Briefcase). The new experiences developed by OfferCraft use games to motivate customers, and they further cement Hollywood Entertainment’s place as one of Mexico’s most engaging gaming destinations.

Customers will now be able to play the games either onsite or online, and they can choose to have their prizes delivered to them via text message, email, or printed at the property. For example, guests that spend more than $100 pesos at the food court will be invited to play the “Ruleta del Sabor” game to win discounts off meals, free desserts, soups and chilaquiles, and Free Points for gaming. In another game, guests will be invited to play a Scratch & Match game to win electronic tickets for the Gran Juego drawing at the special event called Noche Norteña, a mens-only event in April.

“We are very excited to implement a system that allows us to provide benefits to our customers in a completely different way,” said Hollywood Entertainment Marketing Manager Jorge Nuñez. “The use of electronic devices to deliver and display promotions is a change from the 'traditional way' we do things in the industry. With great satisfaction, I can tell that there was a higher acceptance than what we were expecting. The redemption levels were above the projections, as were the positive comments from our customers and employees. Everybody liked it!”

OfferCraft’s software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases.

“Hollywood Entertainment is the ideal partner: creative and totally customer-focused,” said OfferCraft CEO Aron Ezra. “Instead of just thinking about traditional games on the casino floor, these new game-based incentive programs use gamification across multiple marketing channels to inspire more visits. They’re hugely popular with patrons in other parts of the world, and we’re very excited to see results in Mexico. We’re giving players yet another great reason to visit Hollywood Entertainment.”

Nuñez said the partnership with OfferCraft has been a rewarding one. “Another aspect to highlight is the degree of reliability, service and commitment from the OfferCraft team,” he said. “They have shown their concern for ensuring that the campaigns are conducted to the entire satisfaction of the customer.”

For more information about Hollywood Entertainment, visit

For more information about OfferCraft or to request a demo, please visit or visit us in person at Booth #1402 at the National Indian Gaming Association’s Indian Gaming Tradeshow & Convention held March 13 to 16 at the Phoenix Convention Center.

About Storm International’s Hollywood Entertainment Casinos
Centered in the casino and restaurant business and recognized as a high gaming focused company, Storm International manages great entertainment facilities in several countries, such as Germany, Romania, Armenia, Georgia, Belarus and México.

Designed in a classic style and with the spirit and atmosphere of the capital of the film industry, HOLLYWOOD ENTERTAINMENT opened its first casino in January 2009 in the city of Monterrey, Mexico, followed by a second one in June 2010. Thanks to the daily effort to provide the best service and attention to its customers, HOLLYWOOD ENTERTAINMENT Casinos have accomplished have become favorite entertainment destinations among its customers.

About OfferCraft
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by behavioral economics and customer psychology, OfferCraft’s unique gamification software transforms traditional incentives into far more effective offers and rewards — ultimately motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit


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