Movable Ink Celebrates Finish Line’s 2016 eTail Best-In-Class Award for Email Marketing

Share Article

Global leader in contextual email powers dynamic content for winning campaign

News Image
Our goal with the College Fleece program was to increase engagement and conversions by providing culturally relevant moments and promotions to each individual team fan, and Movable Ink made it possible.

Movable Ink, the global leader in contextual email technology, congratulates Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce.

This year’s 6th Annual eTail Best-In-Class Awards honored companies for their outstanding performance in five categories: email, search, retail innovation, social media, and mobile. Finish Line, a leading athletic apparel retailer, along with this year’s other winners were honored at the recent eTail West gala awards reception in Palm Springs, CA.

Movable Ink powered the dynamic content behind Finish Line’s College Fleece program. Each email featured college team fleece apparel and used geo-targeting to deliver personally relevant content and promotions to each recipient. Movable Ink’s technology made it possible to feature team apparel based on Sports Illustrated team power rankings, integrate countdown clocks to game kickoff time, and use live polling to increase engagement and drive traffic.

The College Fleece Program saw great results including:

  •     42 percent YOY increase in College Fleece revenue
  •     30 percent revenue per email increase
  •     24 percent transaction rate increase
  •     21 percent CTR increase

“Our goal with the College Fleece program was to increase engagement and conversions by providing culturally relevant moments and promotions to each individual team fan, and Movable Ink made it possible,” said Reed Pankratz, Sr. Digital Brand Email Strategist for Finish Line. “This award is a testament to the continued successful partnership we have with Movable Ink.”

Finish Line and all of the 2016 eTail Best-In-Class Award winners are featured on the eTail website here.

“It’s great to see the amazing results Finish Line achieved with this campaign, and the metrics reinforce what’s possible when marketers use dynamic content to personalize emails and provide customers with real value,” said Vivek Sharma, CEO of Movable Ink. “The entire Movable Ink team joins me in congratulating Reed and his team on this award and accomplishment.”

More than 300 enterprise brands worldwide use Movable Ink’s end-to-end contextual marketing engine to automate, optimize, and personalize email campaigns that drive online and offline sales. Movable Ink works with any email service provider, enabling brands to build contextual experiences into every email campaign.

For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 300 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Peter Moran
Indicate Media
+1 (347) 880-2895
Email >
Visit website

Media