Wakefield, Mass. (PRWEB) March 21, 2016
SEMPO, the world's largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, has held its first global in-person event, the SEMPO 2016 Member Forum in San Diego, March 10-11, where the first SEMPO Global Awards, SEMPO Cities Leadership Awards, and SEMPO Spotlight Awards were presented.
For this inaugural event, SEMPO members joined their digital marketing peers for a program that provoked progressive thinking, offered comparative discussions about new tools and techniques, and promoted sharing of search marketing and social media best practices, as well as delivering ample networking opportunities. The keynote speaker was Nicolas Darveau-Garneau, Director of Performance Marketing at Google.
A highlight of the conference was the presentation of the first SEMPO Global Awards. The recipients, who showed fresh insight and/or contributed significant research towards execution of meaningful best practices in search marketing, were chosen by SEMPO members from among eight finalists:
- Best Paid Search Campaign -- Digital campaign to increase brand awareness for Scheller College of Business, Nebo
- Best SEO Campaign -- Home run for Monkey Sports, Geary LSF
- Best Use of Technology -- HREFLang Builder, Back Azimuth Consulting
The first annual SEMPO Cities Leadership Awards were also presented, honoring the people whose efforts made SEMPO Cities Month in October 2015 so successful:
- Skyscraper Award – Corey Morris, Kansas City, Kansas
- Highrise Award – Pete Prestipino, Chicago
- Highrise Award -- Carlos Guzmán, Mexico City
Two special SEMPO Spotlight Awards were given, in conjunction with Gridsum, to outstanding search and digital marketers in China:
- Best International Innovative Big Data Application: Jingdong
- Best International Big Data Marketing Practice: vipabc
The conference was generously supported by sponsors, including Bing, Google, Gridsum, Marin Software and Yahoo, who gained visibility for their organizations, demonstrated their support for SEMPO in facilitating the international exchange of information relating to search marketing, and contributed to the success of SEMPO and the Member Forum.
SEMPO activities center on education, networking, and its well-respected research. To support its educational mission, the organization provides a professional-level webinar series, a "101" webinar series, and face-to-face education programs delivered at the local level that provide opportunities for members to network together throughout the world.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit http://www.SEMPO.org.