Today’s consumers are empowered and informed, and growth is dependent on listening to, learning from, and engaging with those customers
SANTA MONICA, CALIFORNIA (PRWEB) March 18, 2016
inQuba, a global innovator in managed Customer Experience (CX) orchestration, announced global expansion plans which include an accelerated presence in the U.S., funded by a new equity injection from investment firm Convergence Partners. inQuba’s strategy will build on its success in helping multinational firms create and execute informed growth strategies based on a richer understanding of the customer.
The six-year-old company has seen 100 percent retention in its client base that consists of some of the world’s most prominent brands in the area of financial services, insurance, and telecom. “Today’s consumers are empowered and informed, and growth is dependent on listening to, learning from, and engaging with those customers,” said Michael Renzon, CEO of inQuba. “Our proven software-as-a-service CX orchestration toolset has consistently helped our clients capture this trend, and with this new investment from Convergence Partners, we will be able to guide clients throughout the United States and beyond in forging closer relationships with their customers and achieving their most ambitious growth targets.”
inQuba enables its clients to create superior customer experience through its proprietary, cutting edge software platform. inQuba is unique in that it offers a turnkey solution for discovering new insights about customers through application modules for Voice of Customer (VOC), Social, Engagement and Campaigning on a single integrated software platform. The event-driven platform proactively drives and improves the customer experience, and provides insights into current and future customer behavior across all key customer interactions. The platform collects and analyzes structured and unstructured data in real time, identifies trends and opportunities for improvement to proactively drive the Customer Experience.
Leading the growth strategy in the U.S. is Paul Cole-President inQuba North America, previously Senior VP CapGemini, and an industry veteran in building and scaling businesses (strategy, applications, outsourcing) that focus on the customer domain. Drawing on a long and successful career in which he held high-level management positions at Ernst & Young, Mercer, Infosys, and CapGemini, Cole is a recognized solutions innovator and thought leader, co-author of the seminal Customer Experience book, “Customer Connections: New Strategies for Growth.” Cole continues to share his insights in the area of CX, with regular contributions on CX issues for Marketing News.
“inQuba North America leverages our six years of client success in providing the tools, technology, and insight that has consistently been a major factor in our clients’ growth and retention strategies,” said Cole. “Our purpose-built CX orchestration platform, created by our global team of data scientists and engineers, has proven its value time and again. Our use of offshore resources, combined with our innovative, cloud-based solution puts inQuba in a great position to take on legacy vendors with more costly and less effective software, as we continue to offer our clients the best price-value equation in the industry.”
The investment from Convergence Partners will form the foundation of that growth and expansion. “This is an exciting investment opportunity for us,” said Idan Segal from Convergence Partners. “We appreciate inQuba’s innovation and dedication to the CX space, and inQuba aligns with many of the key themes that Convergence Partners targets, including Software-as-Service (SaaS) businesses, tailored technology solutions for specific industry verticals and globally exportable IP. We are looking forward to actively contributing to this growth phase of the company.”
inQuba will be staging conversations with clients and interested parties at the Next Gen CX Conference, March 21-23, in Carlsbad, California. inQuba will also sponsor the CXPA Insight Exchange, May 3 and 4 in Atlanta.
inQuba is a customer experience management and customer engagement Saas provider. Founded by serial entrepreneurs Michael Renzon and Trent Rossini, both with a successful history of creating, managing and exiting leading technology businesses. inQuba has established itself across four continents. Its client base consists of multinational corporations from the financial services, insurance, retail, travel and telecommunications sectors, including Goodyear, Virgin Mobile, Suncorp, Telkom, South Africa and Vitality Life, among others.
About Convergence Partners
Founded in 2006, Convergence Partners is an investment management firm focused on the telecommunications, media and technology sectors. Convergence Partners has a proven track record of developing new investment opportunities, as well as adding value to investments across the life cycle of ICT assets. Across both its portfolios, Convergence Partners currently manages close to US$300 million of capital. Its founders are seasoned private equity players and technology, experienced in sourcing, developing and managing investments that deliver enhanced financial returns while underpinning continental development. Find out more at: http://www.convergencepartners.com.