New Dream Team on Board at Amazing Lash Studio Franchise

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Amazing Lash Studio, the fastest growing franchisor of eyelash extension studios, announced today the new management team put in place to accelerate and grow the brand. Mr. Edward Le, Co-Founder of Amazing Lash Studio, will resume his role as CEO, and Mr. Ron DaVella and Ms. Dawn Weiss will serve as co-COOs.

Amazing Lash Studio Franchise Management Team: Mr. Ron DaVella, co-COO; Ms. Dawn Weiss, co-COO; Mr. Edward Le, co-Founder and CEO; and Ms. Jessica Le, co-Founde

Amazing Lash has all the makings of a successful brand. Growth has already been astounding, and the customer demand is overwhelming. I’m excited about guiding this brand to the next level and working with such a strong franchise network. - Dawn Weiss

Amazing Lash Studio, the fastest growing franchisor of eyelash extension studios, announced today the new management team put in place to accelerate and grow the brand. Mr. Edward Le, Co-Founder of Amazing Lash Studio, will resume his role as CEO, and Mr. Ron DaVella and Ms. Dawn Weiss will serve as co-COOs.

“We are grateful to John Leonesio and his team for moving us forward these last two years. My wife Jessica and I, as the visionaries, have decided to take the helm once again of our first franchise concept,” states Mr. Le. “This is an exciting time to build such an amazing concept as we work hand in hand with our new team.”

Mr. DaVella comes on board as co-COO with an impressive resume as a senior executive in the auditing and accounting field both nationally and internationally. He has a strong background in senior client management, has served on multiple boards of directors and audit committees, and has assisted companies with their IPOs, secondary offerings, mergers and acquisitions. Having recently retired from a long and successful career as a partner with Deloitte, when this opportunity at Amazing Lash Studio Franchise was presented to him, he knew it was an opportunity he could not pass on.

“The success of this model is undeniable. I’ve worked with Subway, Cold Stone and other franchise brands and believe Amazing Lash is well positioned to be an industry leader. We have an exceptional team in place to skyrocket this growth story,” says Mr. DaVella.

Ms. Weiss comes to the brand with an esteemed career in the franchising industry. As Brand Continuity Director of Massage Envy and Director of Marketing for The Joint…the chiropractic place, she assisted in building these two franchise concepts into highly profitable, household names. Her achievements earned the recognition of The Arizona Republic’s Top Female Executive for two consecutive years. In addition to her position as co-COO, she also serves as CMO of Amazing Group, parent company of Amazing Lash Studio Franchise.

“Amazing Lash has all the makings of a successful brand. Growth has already been astounding, and the customer demand is overwhelming. I’m excited about guiding this brand to the next level and working with such a strong franchise network,” states Ms. Weiss.

“We are excited to have Ron and Dawn on board,” said Jessica. “Their appointment cements our commitment to accelerating the growth of our business, both for current and future franchisees and Regional Developers. It demonstrates the company’s strong belief in the continued growth and untapped potential of our unique, first-to-market franchise model.”

Franchising since 2012, Amazing Lash Studios has shown impressive growth with more than 597 licenses awarded in 27 states with 65 open studios. “We are on pace to be one of the fastest growing concepts this decade,” states Edward. “Amazing Lash Studio is taking the beauty industry by storm by providing time and resource constrained women with beautiful, long-lasting, natural-looking eyelashes in approximately one hour.”

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le, with the vision to raise the bar on the eyelash extension industry. Amazing Lash Studios are retail salons that apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2012 and to date has 65 open studios in 12 states.

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Chad Taylor
The SEM Express
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