Lister Technologies Launches Application on Oracle Marketing AppCloud to Drive Enhanced Consumer Engagement and Improved Conversions through Behavioral Targeting

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Greyferret helps Marketers connect customer behavior data from e-commerce through integrations to Oracle Marketing AppCloud

Online retailers using Oracle Responsys for their cross channel marketing needs can now leverage GreyFerret’s behavior driven learning algorithms to create smarter analytical segments that can help drive timely and relevant consumer engagement.

Lister Technologies today announced that it has launched Greyferret, a behavioral segmentation engine now available on the Oracle Marketing AppCloud. Greyferret helps marketers connect to e-commerce systems, build smart analytical segments and behaviorally target consumers in real time by integrating with Oracle Marketing Cloud.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides Chief Marketing Officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Greyferret enables Oracle Marketing Cloud customers to easily integrate customer behavior data in e-commerce platforms with Oracle Responsys. The application also enhances a marketer’s ability to effectively understand their customer segments based on purchase history and email engagement.

With Greyferret, marketers can now:

  • Dig - Connect e-commerce instances to the Oracle Marketing Cloud
  • Discover- Aggregate Key Consumer Behavior data and obtain insights
  • Drive - Leverage Algorithms that push smarter, relevant segments back to Oracle Responsys and drive targeted campaigns

Oracle Responsys users can now understand and target their loyalists, hibernators and vanishers and effectively improve customer retention, discount management and sales uplift.

“Ecommerce companies now have the ability to connect disparate sources of consumer information and apply the lens of purchase and engagement behavior to analytically determine the relevant segment and timing for a marketing program.” said Anand Sambasivan, VP of Global Delivery at Lister Technologies. “Online retailers using Oracle Responsys for their cross channel marketing needs can now leverage Greyferret’s behavior driven learning algorithms to create smarter analytical segments that can help drive timely and relevant consumer engagement.”

Oracle Marketing Cloud customers can visit Lister Technologies in the Oracle Cloud Marketplace to install the application and begin implementing Greyferret in Oracle Marketing Cloud.

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Sashindar Rajasekaran
@iamgreyferret
since: 02/2015
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