LSM Identify How CIM Certificate Teaches Students to Cultivate Curiosity in Clients

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London School of Marketing’s latest blog post looks at a key area of its CIM certificate: how to generate brand interest. It takes a detailed look at this notoriously tricky stage of the marketing process and explores various methods for cultivating curiosity among a target audience, stressing the importance of creating material which is striking and relevant.

Cultivating Curiosity Amongst Your Target Market

Cultivating Curiosity Amongst Your Target Market

Generating initial interest is one of the most difficult stages of the marketing process. There are various ways of achieving this goal...

London School of Marketing have released the blog post, which focuses on developing the skills needed to generate engagement with a business. The post explores how to overcome the first hurdle in securing a sale: developing a potential client’s interest and persuading them to examine products and services in greater depth. Readers are introduced to a number of techniques which are proven to be effective when it comes to creating a buzz around a brand.

Anton Dominique, the school’s chief marketing officer, said: “Generating initial interest is one of the most difficult stages of the marketing process.

“There are various ways of achieving this goal, many of which are studied in depth during a course in marketing.”

The blog post looks at techniques for engaging a target market; including providing value, developing online presence and using visually striking content. Promotions and competitions are shown to be tried-and-tested ways of generating interest, while asking thought-provoking questions can be an effective way of getting people to consider a product. The post also asks readers to assess the importance of creating marketing material which engages and interests the target market.

The full blog post, including a detailed look at how to generate initial interest in marketing, can be viewed here. The internationally recognised courses and qualifications offered by the school, including its CIM certificate in marketing, can be viewed at

London School of Marketing delivers accredited marketing and business qualifications, and offers professional courses from recognised professional bodies such as CIM, EduQual and academic qualifications on Marketing, Business, Finance, Law and HRM from Anglia Ruskin University and The University of Northampton. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning.

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