SourceLink Hires David Funsten as Vice President of Financial Services Strategy

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Funsten joins SourceLink with 25 years direct marketing experience, specifically focused on bank and consumer finance marketing strategies and databases

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David's industry expertise in financial services marketing, specifically from the perspective of a direct marketing firm, is unique in this space, and we see his addition making an immediate impact in how we best service our clients.

SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces the addition of David Funsten as SourceLink’s Vice President of Financial Services Strategy. Funsten joins the SourceLink Strategy & Insight Team, specifically focusing on the marketing and strategy needs of banks, credit unions and consumer lending companies.

Prior to joining SourceLink, Funsten has a rich background working in leadership positions for large direct marketing agencies. Directly preceding his role at SourceLink, Funsten served as Vice President and Senior Strategist at Harte Hanks, focusing on customer journey mapping for financial services clients. Funsten has over 25 years experience in database marketing and customer relationship management systems, with a focus on direct mail and digital marketing programs, making him an ideal fit for SourceLink’s data-centric marketing approach.

Funsten joins the SourceLink team with a focus on further building out SourceLink’s offerings to financial services prospects and clients. SourceLink continues to invest in subject matter expertise for financial services with the hiring of Funsten, who will be able to immediately impact SourceLink client needs. Funsten will be part of SourceLink’s Corporate Leadership Team, and will work directly with SourceLink’s Chief Executive Officer, Don Landrum.

“We are thrilled to add Dave to our Financial Services Strategy Team,” shared Don Landrum, SourceLink’s Chief Executive Officer. “His industry expertise in financial services marketing, specifically from the perspective of a direct marketing firm, is unique in this space, and we see his addition making an immediate impact in how we best service our clients.”

Funsten is a regular speaker at Bank Administration Institute (BAI), Direct Marketing Association (DMA), American Marketing Association, and regional marketing association conferences. He has authored numerous whitepapers and publications on financial services marketing and customer relationship management.

About SourceLink
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.

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Cathy Heckman
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