Stylight Drove 500 Million Pounds in Sales for Its Retail Partners in 2015

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Annual Stylight reporting shows strong GMV growth in 2015 with increase in mobile sales.

We dig deep into our research and data to really understand the users in each of our markets. What they use to shop, when they shop, where they shop - we’re constantly adapting and evolving to our users’ shopping habits.

Stylight, the leading European fashion content and commerce company with over 10 million global users, reported a strong operating performance in gross merchandise value (‘GMV’) for their global portfolio.

Since 2008, Stylight has successfully launched in 15 markets (including its newest additions in Belgium, Canada and Norway, which went live in 2015), with universal iOS and Android apps for tablets and smartphones, and country-specific website domain extensions. For 2015, the site reported 500 million pounds in sales for its retail partners, an impressive 94% growth rate in GMV from 2014, whereas Stylight.co.uk saw 174% growth rate in GMV specifically in the United Kingdom.

In addition, Stylight reported an increase in mobile (smartphone and tablet) sales YoY, accounting for 36% of total sales in 2015. Whereas, desktop sales accounted for 64% of total sales last year, which stayed consistent to 2014’s reporting. This analysis further verifies the industry’s notion that consumers are increasingly shopping online through their mobile devices.

“As mobile commerce consistently gains momentum, so does our focus on mobile strategy. We know the importance of user experience and how that affects our consumers’ shopping behaviour across all channels,” says Managing Director, Max Müller. “We dig deep into our research and data to really understand the users in each of our markets. What they use to shop, when they shop, where they shop - we’re constantly adapting and evolving to our users’ shopping habits.”

“2015 was a strong year for us, and we always strive to maintain a steady foundation for growth in future years,” Müller explains. The rapid growth rate and development within the company’s global markets were caused by several factors - one of which further proves the company’s astute consideration to its growing global user base.

In just two short years, Stylight have cultivated and expanded their product offering with content implementation in the form of shopping inspiration and digital editorial within key markets. This integration of commerce and content has been the centre of Stylight’s foundation and promises to give its consumers an efficient and comprehensive shopping experience.

Müller adds, “I’m incredibly proud of our efforts in increasing GMV, carefully providing the best, most seamless consumer experience, and improving the quality of our brand partnerships and product levels in each of our markets.”

About Stylight

Founded in November 2008, Stylight is the brainchild of four friends, who have complementary backgrounds in economics, computer science, electrical engineering and business administration. These four visionaries have created one of the fastest-growing online platforms in the world.

Combining global inspiration with innovative online shopping technology, Stylight takes its users through a world of fashion to discover the latest trends, while shopping the hottest products and brands in one convenient place.

The company has evolved from a small, German start-up to a global fashion discovery platform. Currently, Stylight has over 10 million users worldwide and is available in 15 countries, with offices in New York, London and Munich.

Media Contact

Sian O’Flaherty
PR & Communications Manager UK
Stylight GmbH
31 New Inn Yard, London, EC2A 3EY
sian.oflaherty(at)stylight.com
+44 (0) 7951822620

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Sian O'Flaherty
Stylight
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since: 08/2010
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