Consumer Reports Names Award-Winning Digital Marketing Executive Kimberly Miller as New Chief Marketing Officer

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Marketing Exec Will Help Drive CR’s Digital Transformation

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“We’re very pleased to have a great talent like Kim join Consumer Reports as we move strategically to reach new and loyal audiences through an array of media platforms and channels,” said Marta Tellado, President and CEO of Consumer Reports.

Consumer Reports, the largest and most trusted, consumer organization in the world, has named award-winning digital marketing executive Kimberly Miller as its new Chief Marketing Officer.

With a proven track record for building brand awareness, driving consumer loyalty, and launching products on emerging platforms, Ms. Miller will lead the independent not-for-profit organization’s marketing strategy during a period of dynamic transformation. She will lead creative and innovative brand positioning that seeks to give voice and choice to consumers.

Ms. Miller will report to Leonora Wiener, Senior Vice President Brand and Strategy.
“We’re very pleased to have a great talent like Kim join Consumer Reports as we move strategically to reach new and loyal audiences through an array of media platforms and channels,” said Marta Tellado, President and CEO of Consumer Reports. “Kim’s expertise in marketing, e-commerce and brand storytelling will be key in growing CR and engaging consumers in a crowded marketplace.”

“I am excited to join a trusted brand that always puts consumer interests first,” said Ms. Miller. “Today’s digitally savvy consumers expect new and different thinking from the brands they engage with, and Consumer Reports has a tremendous opportunity to evolve to meet those needs.”

Ms. Miller has more than 20 years of experience in omni-channel marketing, consumer insights, and digital platforms. Before joining Consumer Reports, Ms. Miller was VP of Digital Marketing for the J.Crew Group LLC., where she was responsible for global digital marketing strategy, P&L, mobile, social and local campaigns. Prior to that, Ms. Miller was a VP, Consumer Marketing at Time Inc.

Ms. Miller received her MBA from Columbia University and has been acknowledged with several industry awards including Folio 40: List of Industry Influencers and Innovators and Direct Marketing Association’s Rising Star Award.

About Consumer Reports
Consumer Reports is the world’s largest and most trusted nonprofit, consumer organization driving marketplace change to improve the lives and amplify the voices of consumers. Founded in 1936, Consumer Reports has achieved substantial gains for consumers on food and product safety, financial reform, health and other issues. The organization has advanced important policies to cut hospital-acquired infections, prohibit predatory lending practices and combat dangerous toxins in food. Consumer Reports' independent testing and rating of thousands of products and services is made possible by its member-supported 50 plus labs, state-of-the-art auto test center and consumer research center. Consumers Union, a division of Consumer Reports, works for pro-consumer laws and regulations in Washington, D.C., the states, and in the marketplace. With more than eight million subscribers to its flagship magazine, website and other publications Consumer Reports accepts no advertising, payment or other support from the companies whose products it evaluates.

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© 2015 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports®, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumer Reports will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports®.

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