“We’re very pleased to have a great talent like Kim join Consumer Reports as we move strategically to reach new and loyal audiences through an array of media platforms and channels,” said Marta Tellado, President and CEO of Consumer Reports.
Yonkers, NY (PRWEB) March 31, 2016
Consumer Reports, the largest and most trusted, consumer organization in the world, has named award-winning digital marketing executive Kimberly Miller as its new Chief Marketing Officer.
With a proven track record for building brand awareness, driving consumer loyalty, and launching products on emerging platforms, Ms. Miller will lead the independent not-for-profit organization’s marketing strategy during a period of dynamic transformation. She will lead creative and innovative brand positioning that seeks to give voice and choice to consumers.
Ms. Miller will report to Leonora Wiener, Senior Vice President Brand and Strategy.
“We’re very pleased to have a great talent like Kim join Consumer Reports as we move strategically to reach new and loyal audiences through an array of media platforms and channels,” said Marta Tellado, President and CEO of Consumer Reports. “Kim’s expertise in marketing, e-commerce and brand storytelling will be key in growing CR and engaging consumers in a crowded marketplace.”
“I am excited to join a trusted brand that always puts consumer interests first,” said Ms. Miller. “Today’s digitally savvy consumers expect new and different thinking from the brands they engage with, and Consumer Reports has a tremendous opportunity to evolve to meet those needs.”
Ms. Miller has more than 20 years of experience in omni-channel marketing, consumer insights, and digital platforms. Before joining Consumer Reports, Ms. Miller was VP of Digital Marketing for the J.Crew Group LLC., where she was responsible for global digital marketing strategy, P&L, mobile, social and local campaigns. Prior to that, Ms. Miller was a VP, Consumer Marketing at Time Inc.
Ms. Miller received her MBA from Columbia University and has been acknowledged with several industry awards including Folio 40: List of Industry Influencers and Innovators and Direct Marketing Association’s Rising Star Award.
About Consumer Reports
Consumer Reports is the world’s largest and most trusted nonprofit, consumer organization driving marketplace change to improve the lives and amplify the voices of consumers. Founded in 1936, Consumer Reports has achieved substantial gains for consumers on food and product safety, financial reform, health and other issues. The organization has advanced important policies to cut hospital-acquired infections, prohibit predatory lending practices and combat dangerous toxins in food. Consumer Reports' independent testing and rating of thousands of products and services is made possible by its member-supported 50 plus labs, state-of-the-art auto test center and consumer research center. Consumers Union, a division of Consumer Reports, works for pro-consumer laws and regulations in Washington, D.C., the states, and in the marketplace. With more than eight million subscribers to its flagship magazine, website and other publications Consumer Reports accepts no advertising, payment or other support from the companies whose products it evaluates.
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