Moovweb Teams Up with Demandware to Accelerate Mobile Commerce Innovation

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Pre-built mobile checkout integration makes it faster and easier for Demandware customers to utilize Moovweb MoovCheckout

Our MoovCheckout integration with Demandware enables existing customers to easily and quickly create seamless checkout experiences...

Moovweb, the pioneer in powering engaging mobile experiences for the world’s leading brands, today announced it can provide Demandware clients a frictionless mobile checkout flow, enabling them to increase mobile conversion rates, increase revenues per visit and improve overall consumer mobile engagement.

MoovCheckout includes two components: Catalyst and Business Manager. MoovCheckout Catalyst is focused on optimizing the mobile checkout flow to increase conversion rates and reduce cart abandonment rate. Catalyst instantly transforms an existing checkout flow, applying mobile checkout best practices based on data from over 300 mobile experiences and leading research about mobile eCommerce usability.

The other component is MoovCheckout Business Manager, an online dashboard that provides commerce leaders with detailed analytics to better understand the root of cart abandonments. Business users can measure key eCommerce metrics such as conversion rate, field abandonment rate and time spent per field. MoovCheckout Business Manager also gives business users the ability to quickly create and test custom checkout experiences through a point-and-click interface.

The MoovCheckout LINK Cartridge facilitates the integration of MoovCheckout into a Demandware storefront. After MoovCheckout is installed into a Demandware storefront through the LINK Cartridge, business users can control and analyze checkout behavior through the MoovCheckout dashboard.

"MoovCheckout is a critical component of our mobile commerce strategy. With MoovCheckout we were able to increase our shopping cart conversions by over 20 percent. The ease of implementation and immediate impact on conversions makes MoovCheckout a must-have technology," said Rachel Silva, AVP Marketing at Pep Boys.

“As mobile traffic continues to skyrocket, so do abandoned purchases, incomplete account registrations, and lost revenue,” said Haresh Kumar, vice president of Marketing at Moovweb. “Our MoovCheckout integration with Demandware enables existing customers to easily and quickly create seamless checkout experiences. Mobile and eCommerce leaders can gain key insights on why potential shoppers abandon carts and improve their checkout completion rates.”

“Retail brands are under constant pressure to maximize the conversion, unlock revenue generating opportunities and gain customer insights. With the Moovweb integration, Demandware clients have access to another cutting-edge solution that can be quickly and cost-effectively integrated into the Demandware Commerce Cloud as a part of the LINK network,” said Tom Griffin, senior vice president of corporate development at Demandware.

The Demandware LINK Partner Ecosystem is composed of hundreds of innovative and highly skilled technology and services partners who collectively deliver Demandware clients unprecedented levels of agility, choice, and speed-to-market.

Moovweb will also be showcasing MoovCheckout at the 2016 Demandware XChange Conference. For more information about the Moovweb Checkout Link Cartridge, visit:

About Moovweb
Moovweb allows customers to transform their mobile or desktop sites into fast, engaging, high-conversion experiences. Whether a company is looking to increase checkout conversion rates, enhance product discovery and searchability or drive engagement and mobile app usage, Moovweb can scale to meet the range of those business needs. Over one third of mobile users in the United States engage with rich, contextual mobile experiences powered by Moovweb. Leading brands such as Nordstrom, AIG, Kaiser, Panasonic, McKesson, Fairmont, Campbell's and many more use Moovweb to boost their mobile conversions. For more information, visit

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Ann Noder
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